AMO: the essence of spring

The new feminine Amo fragrance by Salvatore Ferragamo, as well as its linear patella case made by Industrialbox, anticipates the arrival of spring and proposes itself as an interpreter of the femininity of independent women, eager for new discoveries and lovers of life.

The case, coordinated with the bottle, was created by Industrialbox, which has been working with the fashion house for some time, creating innovative packaging solutions for successful fragrances, such as Signorina and the exclusive Tuscan Soul line.
Created on GZ cardboard, the packaging made for Amo presents a dynamic set of raised cusps as the main decorative element, that echoes the design of the bottle emphasizing its charm and elegance, and adding liveliness through rainbow effect finishes.
Various printing techniques were used to make the precious case: UV offset, cold foil, hot foil, embossing and debossing.