Brera Design District supports Best Packaging 2018

The contest organized by Istituto Italiano Imballaggio, which culminates with the presentation of the Oscars for best packaging creations, receives a new and prestigious sponsor: Brera Design District (BDD).

An innovative and functional packaging solution is always the result of good design, taking into account the performance of materials, interactions with the product, protection and preservation requirements, machinability, functionality for the user and environmental concerns. On the basis of these premises, the nominees for Best Packaging have been on display at the Brera Design District during Milan Design Week for the last 4 editions, proving a success among professionals and other visitors.

This is why the minds behind BDD have decided to lend their support to the event by officially recognizing packaging as and object and product of design.
Focused on technological innovation, the next edition of the award ceremony is being organized in partnership with Ipack-Ima 2018, the contest’s historic partner, with the support of Altroconsumo, Conai (for the special category Environment) and the Polytechnic University of Milan (for the special category Quality Design).

The registration period will begin in late August and end on 30 November. Numerous initiatives for finalists have already been scheduled in order to celebrate the innovative features of the packaging solutions in competition: a new show at Milan Design Week, a major media and social media campaign and the exhibition and award ceremony themselves during Ipack-Ima (29 May - 1 June 2018), Fiera Milano’s premier technology event.