Lovable canned tea

Presentation of the”sleek” cans of the San Benedetto Tea Special Edition, designed by students of the Three-year Graphic Design & Art Direction course held at Milan’s Nuova Accademia di Belle Arti (NABA).

The theme developed for the redesign of the packaging is associated with the claim of the new communication campaign “San Benedetto, I Love You!”, Interpreted in a fun-loving, contemporary style, also devised for an international consumer.

Central element of graphic design, a woman (with the appearance of Cindy Crawford ): her red lips stand out against her pure, blanched face, implying passion, her head of hair blends with the colored bottom of the can up to expanding the figure, making it pervasive.
The three colors that identify the tea flavors remain the same: pink for Peach, pastel yellow for Lemon and aquamarine green for Green Tea with Aloe vera