Private labels show growth

In the first seven months of 2016 sales of private label products have increased by 1.8% in value and 0.9% in volume, coming to represent 18.6% of packaged FMCGs.

This is what has emerged from a study made by IRI in view of the event Marca 2017 (18-19 January 2017, 13th edition, BolognaFiere-ADM), which shows that sales of private label packaged FMCGs have reached 9.7 billion euros, resulting in a saving for consumers estimated at 1.7 million euros. The growth of private labels has been driven by food, especially fresh fruit and vegetables. However, a drop in the petcare and beverages sectors has been registered. The assortments of private labels are also on the increase, which in July reached an average share of 1,384 retail products, with significant growth in the bio (+9.5%) and premium (+11.6%) sectors. In practice, today’s consumers are looking for products that combine affordability with quality: hence the trend is towards buying high end products,  or that is industrial brand under promotion or guaranteed commercial brands..