Markets to explore: United States
The column dedicated to Italian companies operating in the packaging with a keen eye to the possibilities of growth and development abroad is born out of the collaboration between ICE-Agenzia and Edizioni Dativo. The network of ICE offices abroad will provide a regular update on the development of the packaging in the short/medium term in selected countries.
A reminder that Part I of the report on the system of packaging machines for the US market was published in the 04/2016 April issue of ItaliaImballaggio.
With the objective of analysing the performance of the US packaging technology market, the PMMI (Packaging Machinery Manufacturers Institute) has created the PMMI State of the Industry Study, a market research based on a study that crosses US Census Bureau data with data covering shipments of machinery supplied by US packaging technology manufacturers who are also PMMI associates.
The study, which covers the period spanning 2014 and 2019, includes 27 categories of packaging and wrapping machines and aims to describe the trends and prospects of the sector.
At the present time figures show that in 2014, the overall value of the packaging machinery grew by 4.2% on the previous year, reaching a value of 9.41 million dollars. The study has in fact marked an increase of 4.4% in US domestic shipments, a 1.6% growth in exports and an increase of 3.6% in imports (table 1). By contrast, unfulfilled orders by December 31 2014 decreased by 6.4%.
The main sector of destination of the packaging machines is shown to be the food sector. In turn the pharmaceutical sector is showing rapid growth (2.7% growth forecast to 2019), followed by the beverage market (2% growth forecast).
From 2013 to 2014, US sales of packaging machinery increased from 7.1 billion dollars to 7.5 billion dollars and it is expected that they will achieve 8.1 billion dollars in 2019, with a growthrate of +1.6%.
Promoting Made in Italy in the USA
ICE-AGENCY projects and activities • Extraordinary USA Mechanics Project. ICE-AGENCY activities for the promotion of Italian products in the US market, falls mainly within the Extraordinary USA Mechanics Project and is dedicated to the entire packaging chain, with the respective collaboration of the Italian printing and converting machine manufacturers’ association ACIMGA and the Italian automatic packaging machine manufacturers’ association UCIMA. • Social Networking Project. The market monitoring activities are considered crucial to the study of sector economic trends and the subsequent identification of potential US partners. |
The project is coordinated ICE-Agenzia headquarters in Rome, by the Industrial Technology, - Energy and Environment office headed by Ferdinando Pastore. Contacts:
Matteo Masini,
tel 06.5992.9356 -
[email protected]