Fish: the packaging creates the product

With 9.6 billion individuals on the Earth by 2050 and fish consumption increasing rapidly (to date, 17 kg per capita), fishing will not be able to satisfy the demand for seafood (90% of reserves are already exhausted) and fish farming will experience exponential growth.

Along with the development of convenience food, this trend offers interesting opportunities of redefining the offer, fielding new concepts of pre-packed fish.
Important the role of packaging in improving levels of freshness, wholesomeness, taste and practicality, as well as the sustainability of the product, as demonstrated by the latest developments devised by Sealed Air (for example the Cryovac® Darfresh® integrated on the new Darfresh® On Tray), that also offers its contribution in the innovation of fish concept (Cryovac® Sealappeal®, Oven Ease® di Sealed Air).

To the companies concentrated on the aspects of preservation and hygiene in packaging in modified atmosphere or vacuum packaging of fresh ichthyic products, in particular Sealed Air dedicates the line of total hygiene solutions Diversey® and many types of packaging capable of turning a commodity into a “premium concept”.
A concrete example? Bantry Bay America, national leader in frozen shellfish, used Cryovac® Simple Steps® to create a vacuum skin packaging for the microwave oven, that has brought it success in the new market of seasoned fish fillets.