New Pelliconi e-commerce platform for customised crown caps now online

Pelliconi is entering the world of e-commerce with the launch of its e-shop (www.p‑ink.shop) where users will be able to configure and purchase customised crown caps online. The new platform overturns the economies of scale underpinning the crown cap production process, which has always been optimised for high-volume production.

The project was launched in collaboration with the start-up SmartJet, with whom the historic Bologna-based company has developed a new technology for digital printing on metal caps and created a sales strategy organised primarily around online digital channels.

To launch this innovative service onto the market, Pelliconi has created the new P•ink brand which offers small and medium-sized craft breweries the opportunity to apply their own brand image to the previously anonymous crown caps.

A user-friendly 3D configurator enables customers to complete their purchase in just a few simple steps: uploading the design and texts, customisation, preview of configured cap and selection of desired quantity of caps. Users will also be able to select special effects (such as embossed surfaces), customise their labels and place urgent orders for last minute campaigns.

The online platform, created by the start-up Deliverti, will allow for a high level of customisation and allow users to choose between different types of products and select batches of between 50 and 100,000 caps.