7 days of beauty and well-being
A big success for the second edition of Milan Beauty Week 2023 (26 September - 2 October), with the participation of the public in the exploration of a trade show that offers Made in Italy excellence and with its products accompanies daily gestures associated with hygiene, self-care, well-being, prevention and protection.
Numerous locations and places hosted the events based on the “guiding themes” - innovation, sustainability, inclusion and emotion – making it possible to reach over 100 thousand visitors: from the “beauty village” at Palazzo Giureconsulti to the second hub of Palazzo Castiglioni with DERMOCOSM, from the Beauty Cubes along via Mercanti and in the Duomo area, to the Beauty Tram and the Festival of Perfumes staged in the Piccolo Teatro Strehler.
As Benedetto Lavino, president of Cosmetica Italia, promoter of the event, commented:
«The results achieved testify to the impact of the synergy created with our partners, Cosmoprof and Esxence, as well as the backers, sponsors and all the companies, professionals and the distribution, commercial and service enterprises in the sector who, with their contribution, enabled us to put together the new edition of Milan Beauty Week.
The success of the event is particularly exciting for us because it was associated with fundraising for Beauty Gives Back and the Love is in the Hair hairdressing marathon: thanks to the generosity of the public, we raised 68 thousand euros devolved to the “La forza e il sorriso” non-profit organisation (the beauty laboratories for women undergoing cancer treatment active throughout the national territory, Ed.) ».
