Accademia del Profumo 2014: candidates & packagings

And it reappears on the lacquered glass surmounted by the large cap - nearly a hat - in the form of a cut gemstone set in gold. Two colors and a few basic features suffice to create the sophisticated and feminine assembly that holds this intriguing oriental floral fragrance, personified by a radiantly blonde Scarlett Johansson in a black evening gown.

Rajasthan, Etro
The total body decoration, obtained through an exclusive sublimation process, coats the Rajasthan bottle with paisley motifs, revealing a world of colors beneath a black and violet case.

The case made from robust board is embellished by an intricate pattern of sinuous leaf which, when the long vertical body is lifted out, unleashes the bottle set in the base’s niche. The timeless grace of a sari and the vortex of India that emerges, composed in a harmonious promise of summer.

Sì, Gorgio Armani (Helena Rubinstein Italia)
A anthropomorphic cabochon seals the heavy and delicate flacon of the fragrance for women who know how to say “Sì” to life. A scent and a packaging that together embody grace and strength, starting with the delicate carton suffused with flesh pink, with the product logo finely painted in the middle. The same duality is found in the heavy flacon with its harmoniously rounded lines, made precious by the golden and transparent pink hues of the liquid, and by the thin ring on which rests the black cap.

The glossy black bottle has a logo bordered with deep red, underlined by the gold-tinted logo of this orient-inspired fragrance.

Nuit pour femme, Hugo Boss (P&G Prestige)
Total darkness and pure light for the femme en noir to whom this fascinating bouquet of feminine flowers and bubbling notes is dedicated. Composed of a thin flacon that winks at the unsurpassable black tube and demonstrates perfect execution.

The transparent top multiplies volumes and luminosity, and the smooth silhouette with golden hues makes the packaging irresistible in its regal simplicity.

Jour d’Hermès (Clarins Italia
Golden light, precious bubble suspended on the massive glass crystal base that acts as a lens on the name of the perfume printed on the back. It is the light of day of Hermès, mythical signature of haute couture and mythical messenger of the Gods.

His sign, engraved on the top and embossed at the centre of the candid die, encompasses the initials of the designer amidst the symbols of the God, evoking eternity and the supernatural. The graceful, solid bottle, designed by Pierre Hardy, can be recharged.
 

Everything about this product embodies exuberance: the roundness of the handmade bottle and the playful cap, the two winged sculptures, the interplay of thick lines and giant polka dots, the palette of yellows that colors the liquid, the closure and the large, fun carton decorated with little black dots.

The same hue is found, dimmed and metallized, on the bottom of the box, a worthy treasure chest decorated in relief by a fresco by Michael Lin. Lively and energetic are the best adjectives for this third fragrance in the trilogy Pomellato Nudo, after those associated with London Blue Topaz and Rose de France Amethyst

Elegance and originality, sense of the material and the taste for design, dialectic play of abstraction and sensuality, attention to coherence and perfection in every detail… The personality of Consuelo Castiglioni reverberates in the subtle fragrance and in the pictorial packaging of Marni, that wins you over right from the graphical and multisensorial die of “harmonic contrasts”, gloss/opaque, smooth/embossed, white/black, neutral/colored..

Within, placed on the carton core that stabilized the flacon, a sober leaflet introduces the line of products and lastly, the bottle: broad and tapered, enlivened by screenprinted polka dots, where the lively brand in red lacquer stands out from the  “hammered” base of the label set in a niche.

It is reproduced in the dense interlace of the pearlescent carton colored inside with pink femininity, in the thin silver screen that wraps a sumptuous eliptical cap of perfumed fabric and, finally, once again in relief on the bottle designed by Antonio Citterio for this voluptous liquid with a lilac heart.

The new women’s fragrance bearing the name of Yves Saint Laurent fears neither luxury nor proud beauty: introduced by the elegant viola die, it is dedicated to the audacious, excessive, adored woman who will love this “extreme” perfume with an ultra-sensual heart of flowers, open to citrussy notes, resting on a velvet base.

The simple bottle, with a vivid burnt color, matches and supports the gold tag with the perfume’s name. The latest creation for “La Collection des Mille et une Nuits”.

Like in the sober carton executed with the characteristic motif of the master tanner’s shop, in the smooth smoky glass body in the shape of a caraffe, in the kneck adorned with a soft stamped leather belt and closed with a satinated cap. And from the elegant bottom of the dark glass emerges the luminous logo, silkscreened with platinum.
 

With a characteristically modern attention to the environment: for the bottle’s metallic coating, made using innovative hi-tech water-based varnish and subsequent lacquering, a unique installation was used in order to prevent dispersion of metallic particles. And, on the box, the play of the classic ticking intensifies the light of the silver, which is highlighted by the logo embossed on a black background.

A heavy glass just illuminated with the bronze colored label, steeped in the sumptuous silk that lines the case: extraordinary creation, hand coated with quality paper innervated like a leaf, protected and closed by a thick transparent handle.

Characteristic features: the tag/label “nailed” onto the front of the bottle of quadrangular glass; the rounded and flared hollow base, brightened by the color of the perfume; the large burnished cap with gold highlights.

Three elements are crucial: the milky mist conferred by the white shoulders of the parallelepipid; the loud cylinder that covers the syphon; the thin blue ring hidden by the top, which once revealed, lights up the silkscreen logo at the base of the flacon.

And the packaging? The company’s own, dominated by silkscreen reliefs with the name and contents of the perfume and the central niche that houses the self-adhesive with a list of ingredients. Other peculiar features: the grooves on the side like perfume bottles of the past, the ribbed zinc alloy cap and the logo carved out of the back face of the glass.

Just some finishing touches and the Armani logo is all it takes to make a refined packaging solution, transposed on the lucid bottom of the case, from which silver writing jumps out. Inside, a symphony of notes from the amber and woody perfume evoke the moment in which the light of day drifts into creeeping darkness.

The bottle, introduced by an austere and chic carton, communicates importance with its weight and thick bottom, its glass kneck supporting a brushed metallic cap and a blue liquid fragrance that shimmers magnetically.

Frida Giannini has designed a forceful packaging for an elegant perfume in which a sweet note insinuates itself and conquers. Inspired by the tailoring of exclusive productions, the packaging captures the eye with its commanding brushed metallic gold cap, refined by hand and surmounted by the ring that alludes to the iconic Gucci horsebit.

That of Invictus, a vibrant woody freshness with “orgasmic chords” dedicated to the contemporary demigod: male athlete and never vanquished who redeems his humanity. Iconoclastic packaging designer Cédric Ragot.

Hard, masculine, ironic, fun, the whole is the sum of fine details that converge to draw the gaze to the central face of the bottle, which makes the luminous silver logo shimmer.