Cosmoprof Worldwide Bologna strengthens its leadership role

The international cosmetics industry is gearing up for the 57th edition of Cosmoprof, scheduled to take place in Bologna from 26 to 29 March 2026.

The event renews its commitment to B2B networking, thanks to new areas dedicated to commercial pitches and institutional presentations, expanded networking spaces, and a strong focus on emerging trends and high-potential markets.
Across more than 170,000 square metres of exhibition space, over 3,000 companies from more than 60 countries will meet with more than 255,000 international professionals, once again confirming Bologna as the global capital of professional beauty.

“Exhibiting at Cosmoprof means entering an international business ecosystem where strategic buyers, top-level distributors and emerging markets converge,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “For new players, it is a launchpad; for established brands, it remains a key reference point in the global beauty calendar.”

The quality of visitors continues to grow year after year. In 2025, Cosmoprof Worldwide Bologna recorded a 4.5% increase in attendance compared to 2024, with participants from over 150 countries and 21% first-time visitors.

“For 2026, we expect attendance to continue growing, in line with the positive trend of recent editions,” added Zannini. “Interest from international markets remains strong, particularly among retailers, category and merchandising managers, importers and distributors seeking innovation and a global perspective on beauty brands.”

A growing and increasingly competitive market

Forecasts from Euromonitor International confirm the steady development of the cosmetics sector: in 2025, the global market is expected to reach a value of USD 610.4 billion, representing a 2.9% increase compared to 2024. The average annual growth rate forecast through 2029 stands at 3%, with the United States, China and Brazil continuing to be the strongest markets, alongside established European economies such as Germany, France, the United Kingdom and Italy.

Italy also ranks among the world’s leading exporters, with a cosmetics export value of USD 8.4 billion in 2024. Skincare, haircare, fragrances and make-up will continue to drive demand, while new high-potential segments such as wellness, sun care and professional haircare are set to reshape the sector’s competitive dynamics

Cosmopack 2026: the international hub of the beauty supply chain

The 2026 edition of Cosmopack, from Thursday 26 to Saturday 28 March, will offer a comprehensive journey through the entire production chain. Five exhibition halls will host the leading global players in ingredients, fragrances, machinery, automation, packaging and contract manufacturing, within a layout designed to provide professionals with an intuitive experience rich in business opportunities.

The Fragrances & Ingredients Zone will welcome raw material manufacturers and sustainability-oriented startups, while Hall 19 will showcase the most advanced technologies for production and packaging.
Areas dedicated to full-service solutions, formulations and packaging will present the latest innovations in textures, materials, dispensing systems and turnkey solutions. The Cosmopack Stage will feature an educational programme focused on future technologies, while the Cosmopack Awards will celebrate excellence across the supply chain with a live ceremony.

The exhibition offering

Cosmo Perfumery & Cosmetics will once again be the must-attend event for presenting new launches, strengthening relationships and meeting buyers from all major global retail channels. Skincare, make-up, fragrances, personal care and lifestyle products will be showcased in newly designed exhibition areas, conceived to ensure a smooth and coherent visitor journey.

Making its debut in 2026 is the Cosmetics Stage, located in Hall 36 - a new content hub dedicated to commercial pitches, product launches, institutional presentations and dialogue among brands, retailers and media. The networking areas, fully redesigned, will host strategic meetings in a dynamic and comfortable environment.
Well-established initiatives such as Cosmoprime, Extraordinary Gallery, Beauty Tech, CosmoTalks, and the Cosmoprof & Cosmopack Awards will continue to highlight innovation and creativity. Ahead of the exhibition, the new editorial hub Cosmoprof Insights will engage the audience with columns, interviews and in-depth analysis of the most relevant industry trends.

Cosmo Hair & Nail & Beauty Salon

Cosmo Hair & Nail & Beauty Salon will welcome the world of professional beauty with the most advanced solutions for salons, beauty centres, spas, barber shops and nail salons. The Beauty & Spa sector will showcase facial and body technologies, epilation and laser systems, as well as solutions for aromatherapy and everyday wellness, while the Nail & Lashes area will spotlight the latest trends in nail art, reconstruction and professional products.

The haircare segment will occupy dedicated halls featuring leading international brands, with treatments, colouring products, extensions, professional tools and barber shop solutions. Hall 37 will host the On Hair Show, while the Main Stage at the Service Centre will feature the second edition of On Hair Education, the platform dedicated to look & learn sessions and professional training in hairstyling.
The Mall Stage will host two events dedicated to professional aesthetics: the World Massage Meeting and Cosmo OnStage. Rounding out the offering is the Beauty Stars Award, celebrating excellence among professional beauty operators.