Premium packaging in Paris with ADF & PCD and PLD
“Innovate together” in selective packaging of beauty products, aerosols and beverages: this the promise of the Parisian event organized by Easyfairs Oriex which, for the 2020 edition, will accompany the established areas of interest of ADF & PCD with the new PLD - Packaging of Premium & Luxury Drinks offer.
ADF&PCD and PLD Paris 2020 takes place on 29th and 30th January 2020 at Paris Expo Porte de Versailles, Paris, and has been developed around the theme ‘Innovate Together’. The theme reflects the show’s position as an event covering the closely related markets of drinks, cosmetics and aerosols; and an event for whole teams involved in packaging projects across the design, marketing, packaging development and buying functions within brand owners.
Josh Brooks, event director at ADF&PCD and PLD Paris 2020, explains: “We take pride in being very close to our sector, and we listen closely to the needs of both buyers and suppliers in the packaging markets that we cover. It is clear that packaging developers, designers and buyers share common challenges across the cosmetics, drinks and aerosol markets - both in terms of technical challenges and brand positioning.
In 2020, the launch of PLD is a direct response to demand from our community for an event that offers the opportunity for packaging creators in the premium and luxury drinks markets to source and share technologies and ideas; and to learn from their colleagues in aligned sectors.
With this new formula, the ADF & PCD and PLD event aims to become a forum for truly revolutionary ideas».
In-depth studies and side initiatives
During the two-days event some conferences are scheduled, covering covering the key themes and challenges in packaging development: technical challenges, sustainability and material choice, consumer and market trends, design inspiration and cross-functional team challenges.
Confirmed speakers for this year’s event include senior representatives from brand owners including Beiersdorf, Diageo, Johnson & Johnson, Pernod Ricard and more.
The nominations of the ADF & PCD Paris 2020 Awards, the annual awards that celebrate "the best" that the sector has been able to offer in 2019, are also much awaited.
The program of guided tours also returns, including the "Made in France" tour and the "Eco-tour", to encourage the meeting between visitors and, respectively, the best French suppliers and producers of sustainable packaging solutions.
The popular Innovation & Technology Theatre will be the home of new product presentations, launches and insight into the latest technical possibilities in packaging, with sessions themed by product type to make it easier for visitors to find the new products they are looking for.
