BTICINO

What it is. The Living Now digital controls case protects and binds the contents, avoiding breakage and abrasion; allows assembly and packaging with standard automated operations, offers adequate space for communication, reduces the volume of storage space. The flexo printed cardboard guides the consumer experience with clear information and simple diagrams on how to install it. The die-cutting provides a drain to facilitate taking out the product, two strips to prevent the product from falling on opening and a closing tab. The seals, in different colors, guarantee the integrity of the pack and allow the different aesthetic finishes and functions of the contents to be identified.

Material. Microcorrugate cardboard

Product. Living Now

Design. The “book” concept is created by folding a die-cut laminated microwave cardboard box three times on itself, until it forms the seat where the product is placed, which is optimally protected.

Technology. Offset printing in white and flexo in reverse.

Sustainability. The environmental impact of the LCA analysis on the single-material case is lower compared to similar packaging, varying between 48% and 77% depending on the indicator considered. The main product user instructions are inside the die, eliminating the instruction sheet (about 100,000 sheets/year).