Color preview 2014: Grafe turns to a “super-hero”

Feb 25, 2013

Gone is the carefree and natural approach of previous years, 2014 will be colorful and dazzling, but at the same time delicate and elegant.

At the center of the chromatic universe the hues of lilac and blue. And yet... the coming season will feature metallic gleams - so muted as to be almost unreal - that will turn the colors into futuristic "visions".
This the panorama "predicted" by Grafe for the year to come, where all will be revealed at Cosmoprof. At the centre of a picturesque premiere at the show, the German manufacturer of colored masters, additives and compounds promises to reveal the details of its "Color preview 2014", which will take us back to the wonderful world of color of our childhood days seen through the eyes of a fantastic figure. Because it is the esteemed dr. Coloris, popular chromatologist and color psychologist, who at night turns into the super-hero Colorakel, to investigate trends in colors, gleaning hints and suggestions from the most unusual places. And thanks to Colorakel of Grafe Design Center we can in our minds flash back to the fairy tales to discover, for example, that a given form of gold can only be achieved on a spellbound frog...

The product range of the Grafe Group includes, in addition to the master dyes and additives, a wide range of functional compounds. One of the largest centers of R&D in the sector works in the field of new technologies that confer smart features to plastics. The company, founded in 1991, currently unites the Color Batch, Batch, Additive Batch and Polymer Technik divisions under the Grafe Group. More than 200 employees develop and produce for the domestic and foreign markets in the modern facilities in Blankenhain (Thuringia), Central Germany. The Group is DIN EN ISO TS 16949:2009 and DIN EN ISO 9001/2008 certified.
The particularity of GRAFE-Design-Center consists in being able to create the exact color for each single product on the basis of specific demands; on this count it offers a complete and highly-skilled consultancy service both in technical terms and in terms of market trends.