Futura: an invitation to responsible innovation
Today, the presentation of a new product developed in the NastriTexLab offers Federico Mocchetti, the company’s key executive, the starting point for broader considerations.
NastriTex means 40 years of research and development lived alongside large third-party manufacturers, with whom it has developed over 50 types of compacting ribbons - necessary for the pressing of cosmetic powders - made with technologically advanced fabrics, guaranteed in terms of safety and performance.
«The Covid-19 pandemic poses health-related questions and challenges, but pushes us to much deeper reflections on behavior patterns that, from now on, will inevitably regulate our life and social relationships. Companies certainly cannot “call themselves out” and, on the contrary, given their crucial position for the country system, they must be able to look further, towards new horizons that are still unexplored.»
«In particular - underlines Mocchetti - I hope that the tragedy of the pandemic will leave us at least one positive thing: it is necessary to look at innovation with new eyes, the “social impact” of which must be treated as soon as possible. In fact, innovation can no longer only concern the optimization of the technical-functional characteristics of a product, but must aim higher: At respect for health, improve the integrity and safety of human relations, protect the environment. Today’s reality requires it, the new generations are demanding it».
Produce and innovate at the service of a community. «We industrialists - continues the manager - must put in place new forms of production of goods and services, based on investments in innovation that can stimulate responsible growth for an increasingly sustainable development: this is the message that NastriTex wants to convey to its customers and partners with the new compacting belt made of completely recycled material... Not a “simple” item to add to the catalog to satisfy generic ecological needs, but the result of the convinced sharing of an innovative path that, while on the one hand it does not neglect the technical performance of the compaction materials of cosmetic powders, on the other it puts sustainability at the center».
With this new product, NastriTex therefore launches a heartfelt request to its customers: to share the concept of responsible innovation, which in this solution has only the starting point towards a future increasingly rich in new sustainable materials. And what could it be called if not “Futura”?
