Lavazza Group

What it is. Flexible packaging for the Lavazza ¡Tierra! 180 g macinato (ground coffee) range, developed through a series of direct experiments carried out in industrial sorting and recycling plants throughout Italy, with the aim of designing packaging that is recyclable and that guarantees the same functional performance as the previous packaging, especially in terms of maintaining the freshness and quality of the coffee.

In recent years Lavazza has outlined a strategic plan to make packaging increasingly sustainable, launching the “Sustainable Packaging Road Map” which has two main objectives: to work to make the Group’s packaging portfolio reusable, recyclable and/or compostable over the next few years and to reduce its carbon footprint.

Material. Mix of homogeneous recyclable polymers

Product. Coffee Lavazza ¡Tierra! 180 g ground coffee

Design. Thanks to the company’s Research and Development work, it has been possible to overcome the traditional structure of the flexible film for coffee packaging, eliminating the aluminium layer and introducing a mix of homogeneous polymers that makes the packaging recyclable; moreover, it has been possible to lighten the packaging by 10% compared to the previous one.

Sustainability. The innovations introduced have made it possible to significantly reduce Lavazza ¡Tierra! 180 g minced, 21% less than traditional packaging, measured through an LCA analysis certified by a third party (through CSQA). In the Lavazza Group, the development of new packaging is based on a scientific approach both to quantifying environmental impacts, through internationally recognised standards, and to setting up improvements in terms of ecodesign.