Pentawards 2016: Simplicity awarded

The jury headed by Gérard Caron chose the winners of the International Pentawards 2016, which go to the best packaging design solutions worldwide, divided into five categories (Beverages, Food, Body, Other Markets, Luxury). The celebration of the 10th anniversary of the event coincided with a massive participation of members: 1,843 entries from 54 countries covering the 5 continents. In addition to the Diamond Award and 5 Platinum, the jury awarded 47 Gold, Silver and Bronze awards, representing 34 countries.
With the watchword “less is more”, the experts awarded design packaging solutions featuring simplicity.

Diamond Pentaward - Best of Show Domino takeaway Pizza boxes (agency Jones Knowles Ritchie) When packaging and brand are one: a simple creativity enhances the brand and makes it recognizable.

Platinum Pentawards Beverages Category - Bullet (Japan), Sake bottle, Imayotsukasa Sake Brewery Symbol of Japan, the ornamental carp is masterfully printed in red on the bottle white, that “emerges” from the die with gold details, which underline its uniqueness.

Food Category - CBX (USA), the Man Cave Meats range of sausages and hamburgers. Man Cave Meats range of sausages and hamburgers. The Man Cave Meats packaging for sausages and burgers emphasizes the genuineness and the traditional quality of the product.

Body Category - Mousegraphics (Greece), packaging of BIC socks Fresh and original idea for a pack suggesting the pairing of the sock with the right shoe.

Other Markets Category - The Partners (UK) for a wide range of packaging designs for Argos ‘Simple Value’ household appliances. Quality standards for the packaging of 140 appliances, sold by the largest U digital retailer Argos (33,000 products, 53,000 lines, 130 million customers, 840 UK stores).

Luxury Category - Coley Porter Bell (UK) for the bottle ‘The Icon’, Chivas Regal (Pernod Ricard Group) Craft skills on a superb packaging, for a top quality Scotch, which draws inspiration from the iconic green bottle conceived in 1909.