Seda International Packaging Group and Unilever

What it is. Ice cream tray made of compostable paper and biopolymer, recoverable both as biowaste and as paper. The result of the collaboration between Seda and Unilever (Carte D’Or brand), this product is the result of an innovation in technology and materials.

Material. Cardboard and compostable biopolymer.

Product. Carte D’Or Icecream.

Design. The innovation consists in having conceived and created a rectangular tray with lid, unique in its kind on the market. In particular, Seda is the only company in the world able to design and manufacture non-round cardboard lids.

The cardboard gives a natural look, and makes the pack an effective and differentiating communication tool thanks to the high print quality.

Technology. Production of paper cup and lid of non-round shape.

Sustainability. Packaging compostable and recyclable in segregated paper waste-to-energy. The new pack allows a saving of 520 t of plastic per 11 million trays (equal to 94% less), and a weight reduction of 23% (121 t less material per 11 million trays).