Wine LABELS: simplicity Increases visibility

According to the AWA Global Wine Label AWAreness™ Report 2016 (that describes the trends in volume growth and materials technology by region and identifies the main drivers for these trends)  the market for wine labels across all formats is forecast to grow by 2% between 2016 and 2018, reflecting increasing levels of wine production around the globe.

However, growth in global wine consumption is challenged by the increasing popularity of other alcoholic beverages (particularly craft beers and some spirits) so the incentive to raise the level of visual appeal of wine labeling and packaging remains strong.