Synonymous with the design and production of printers for the labelling, marking and automatic coding of industrial products, EIDOS has been applying its proprietary technology for the real-time digital thermal transfer printing of variable data for…
With a carefully studied approach, the QR code has the ability to enhance the marketing strategies of any brand, promoting customer loyalty. Massimo Cavazzini, Sales Director of Markem-Imaje South Europe, explains how and why.
