Accademia del Profumo 2015: nominations
In the offing the 26th edition of the International Award, an opportunity for the big brands of the perfume industry to meet and dialogue with their consumers. Packaging again in the limelight, along with all the aspects of the perfume product.
This year too the Accademia del Profumo entrusts consumers with choosing the best men’s and women’s perfume of the year, stimulating knowledge of the products and interaction with its own network. The public, the protagonists of the undertaking, is called upon to express its taste in matters of fragrance, voting on the new concorso.accademiadelprofumo.it website, as well as on the Accademia Facebook page, in the perfumeries that have joined the Smell Positive! network, or directly during Cosmoprof Worldwide Bologna 2015, at the Accademia stand. The technical jury has the task of choosing the outstanding achievements in the field of packaging, olfactory creation, Italian made products and niche fragrances, while a VIP jury chaired by Filippa Lagerback will decree the best advertising.
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Rosa Nobile Acqua di Parma
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Armani Privé Pivoine Suzhou In an elegant rectilinear bottle, topped with a polished top like a stone in a Zen garden, Armani presents its new fragrance Privé, inspired by the legendary gardens of Asia. Pivoine Suzhou - the Venice of the Orient and a designated world heritage site - combines the freshness of eau de toilette with the soft sensuality of China’s best loved flower: the peony, a symbol of the empire, happiness, grace and prosperity. And as the calligrapher’s red seal ends the poem, so too the perfume’s logo punctuates the ensemble at the center of the flacon and underscores the cream colored carton. A distinctive trait is the thin trail of ideograms running along the center of the packaging. Distributor: L’Oréal/Helena Rubinstein Italia   |
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Bottega Veneta Knot The sculpted cap takes up the irresistible design of the Knot clutch, Bottega Veneta’s iconic purse and a symbol of luxury leather by the master artisans of the Vicenza-based concern, as does the embossing that animates the elegant case. The rounded bottle with a heavy bottom, colored liquid gold, is inspired by Venetian glassworks and takes up the classic shape of the Italian carafe. The logo silkscreened tone on tone bestows a striking effect. Distributor: Coty Italia  |
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Bulgari Omnia Indian Garnet The fine Mandarin garnet is the inspiration for the poem of aroma that is this “Indian” perfume, by creating a fragrant talisman dominated by orange, the color sacred to Hindus and Buddhists The unique and remarkable design of the bottle, inspired by the Moebius strip, a symbol of the infinite, time containing all times, links it to the other creations of the Omnia collection. Glass and metal, eternity and modernity, interlocking to protect and yet open a fragrance brimming with energy, dedicated to the many faces of femininity. Distributor: Bulgari Italia |
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Cartier La Panthère Carved out of a block of glass, the hollow space that encloses the golden-hued fluid reveals the contours of the muzzle of a panther, an elegant beast, feminine à la Cartier, a musky animal (the only one in nature, according to Theophrastus). A masterwork of technique and elegance, the crystal clear bottle is enclosed by an ultra-thin cabochon and a signed fret, well-paired with a gold and white carton case, on which the concern’s trademark is inscribed in the delicately embossed edge. Distributor: Richemont Italia  |
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CHANEL N° 5 Baz Luhrmann (Moulin Rouge, Il Grande Gatsby) with his super sensual poetics has been entrusted with the mise en scène of the film “The one that I want” where 3:17’ of images and music interpret the new CHANEL N° 5 woman. No longer audacious only in her dreams but committed to living every moment fully and along with her femininity, she is interpreted by an intense Gisele Bündchen who enjoys sport and nature, maternity and work but who in the end is guided by love, and flees from the set to run to Him. Distributor: Chanel  |
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Chloé Love Story A Parisian love story for Chloè, a story of grace and passion, seduction and freedom, all contained in a classic bottle housed in a pale case candid like the unbridled sensuality of youth. All the details are precious: embossed gold inscriptions on the case, the frosted hollow protecting the crystal, the play of lines that lends the glass the eternal movement of a Greek colonnade, the white ribbon -of delicate pinchbeck, the stylized locket that closes the transparent cabochon, a promise of love for the Pont des Arts as much as the Ponte Milvio. Distributor: Coty Italia  |
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Dior Miss Dior Blooming Bouquet Christian Dior’s love for flowers inspires this delicate and feminine bouquet predominated by peonies. And the legendary charm of France’s renowned tailoring is embodied in the elegant bottle, signed by the sumptuous ribbon and the designer’s logo framed on the pink front. A few essential lines and the taste for the perfect accessories, for a little magic à la Dior. Distributor: LVMH Italia |
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J’adore J’adore is back with Jean-Baptiste Mondino at Versailles, “the” palace, symbol of pomp and opulence, turned into a catwalk for the new Dior woman’s fashion parade. With the features of Charlize Theron, she advances catlike on the parquet of the Hall of Mirrors, grasps the golden silk stole that falls from the sky and hoists herself up, with the strength of her arms and will, towards the future. But when she leaves the dome and looks at the city below her she no longer sees Versailles but Dubai or Shanghai… sparklingly modern metropolises in a world of changed equilibriums, which she is poised to conquer. Distributor: LVMH Italia  |
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Dolce by Dolce&Gabbana A creamy case with soft touch effect, the author’s father signature - a nostalgic logo - highlighted by a polka dot ribbon (here only embossed, but under the closure it’s made from real fabric, making a necktie). And still more: the simple rounded bottle, a bit retro, the splendid flower cap that looks like a piece of marzipan, the perfume the color of flourishing vegetation… The dress selected by Dolce for “his” perfume is beautiful and fitting, inspired by “his” Sicily, for which he appears in first person, in the unexpected role of photographer, to create the images of the fragrance’s advertising campaign. Distributor: P&G Prestige  |
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Fendi Furiosa Fendi celebrates women’s wild side with an original perfume with pungent notes, packaged in an equally original bottle, in which the crystal colored by the fluid’s energetic yellow is capped by a metallic grill that chisels into it like a shell of luminous gold. The bottle was created by Delfina Delettrez Fendi, designer of jewels and the fourth generation of a Rome dynasty of strong women that have made great the brand. The case reproduces on its ivory bottom the same fauve motif of the internal shell, evoking the armor of primitive animals and the cracks of a parched desert surface. Distributor: LVMH Italia  |
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Gucci Oud The chiquest Gucci inspired the packaging of this perfume heavily laden with sensual notes, predominantly precious agarwood or ‘oud’. The bottle and box bear all the brand’s classic motifs: the gold stirrup and equestrian belt, here presented in a new version sandblasted onto the glossy surface of the bottle, and the double G that decorates the gold interior of the box. Of the utmost elegance, black and gold dominate both the box and the bottle, with severe angles and snubbed edges, regally surmounted by a large gold top, in a homage to Oriental splendors with hints of Art Deco. Distributor: P&G Prestige  |
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Jour d’Hermès Absolu From a thick crystal base rise the flared lines of the lantern shaped bottle, to the rounded shoulders and thin neck with a pink gold collar - a body both solid and graceful, on which sits the clean top sealed with the Ex Libris of Hermès. In such a way Pierre Hardy creates a hollow suspended in the nothingness of transparency, a precious nook for the nectar that assumes the amber color of full daylight. It’s the color of Absolu and reappears on the box as the background of the medallion with the effigy of the god of change and travel, rendering it more opulent and “breaking out” of the shelf. Distributor: Clarins Italia |
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Narciso Rodriguez Narciso «I wanted to create an extremely sexy fragrance, one to make men’s heads spin - declared Rodriguez - even better “insidiously” sexy». And so he created Narciso and packaged it in one of his precious heavy cubic bottles, decorated with the flat white that masks the softly undulating internal niche. The outlandish geometric cap, with the designer’s logo engraved on the top, is pure chic, as is the sophisticated use of colors (white, black, nude) alternating on the case and flacon. Distributor: BPI - Beauté Prestige International  |
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Salvatore Ferragamo Signorina Eleganza Salvatore Ferragamo’s Signorina dresses in the colors of retro elegance, with a sophisticated box that recalls how beige can communicate charm, grace and wealth. Pale gold joins this game in many precious details (the tag with the brand on the front of the box, the designer’s signature on the top, the double bands lining the dark bottom of the case) and also predominates on the bottle, which is both austere and graceful, created by Sotano Studio for Sophie Labbé’s fragrance. Here it colors the perfume, reflects off the crystal and adorns the charming ball top resting on a grosgrain ribbon in two shades of sumptuous beige. Distributor: Ferragamo Parfums  |
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Tom Ford Mandarino di Amalfi Tom Ford pursues the olfactory journey of his Neroli Portofino Collection with two new fragrances for men and women, presented in a single packaging differentiated only by color: more intense in the men’s Costa Azzurra and more ethereal in the women’s version, inspired by the Amalfi coast. In this case, the cabochon makes a wide hat with right angles for the 50 ml packaging, which appears as a graceful sphere with a collared neck embellished with the golden initials of the designer in the 250 ml format. Distributor: Estée Lauder  |
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Black Opium Yves Saint Laurent In the legendary Shanghai of the opium den, a young woman in search of intensity lives the adventure of her dreams. For her the peppered and sumptuous essence of Black Opium is dressed in glimmering flashes: those unleashed by the original finish of the black glass, creating an opulent bottle with a round navel, and those emanating from the designer’s glittering initials, masterfully printed on the gold framed box. To look, touch, feel. Distributor: L’Oréal Italia  |
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Acqua di Parma Colonia Leather A magnificent leather and tobacco color dominates the heavy hand-coated casket of quality paper, guardian of the traditional conical bottle nestled in satin. The the deep brown of Colonia Leather, masculine and refined declination of the creations of the perfume house. It permeates all the packaging and plays, ton sur ton, with bronzed luminous labels, introducing the intoxicating and elegant aroma. Distributor: LVMH/Acqua di Parma  |
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Armani/Privé Encens Satin The oldest perfume in the world according to Armani, the Somalian incense composed of a warm symphony of amber and wood. Its packaging and dispenser is intriguing and sculptural: an elegant blue and black bottle (the designer’s beloved royal blue, modern and refined) with a silky opaque surface, and on top, a large stone streaked in enigmatic shades. The carton case is imposing, displaying the exclusive brand in a luminous square. Distributor: Helena Rubinstein Italia  |
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Chanel Bleu Eau de Parfum The original wood brochure, with the shape and measures of the bottle, with a wide-mouthed nook for the “stick” of digital print messages; the deep blue of the sea, the sum of all blues and all inward vibrations, the last shade of color before black of night; the elegant austere square bottle, signed Chanel, closed by a magnetized top signed with a double “C”. Strong identity markers for a brand that continues to renew itself and foster dreams. Distributor: Chanel  |
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Dsquared2 Wild New stage in the olfactory journey of Dsquared2, searching for the man of nature and urban culture, to which he is bound and from which he emerges with audaciousness and individuality. The contrast between bond and freedom is symbolized by the slim bottle, bridled in the strips of bondage style, daring and chic eco-leather. Measured and mysterious the coarse textured, matt grey case - the color giving it depth, printed in large, shiny, eye-catching letters. Distributor: ITF  |
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Bulgari Man in Black Bulgari turns 130 and completes its Bulgari Man trilogy with a neo-Oriental perfume with an imposing ebony colored bottle. Inspired by the rocks of the Aeolian Islands, where the god of fire Vulcan established his earthly residence, towering severe and mysterious among opaque and glimmering contrasts, and the precious pink gold light that reverberates from the logos to the almost classical top. The evocative monolith is kept in a box adorned with thin ticking that dynamizes the weave without seeming to. Distributor: Bulgari Italia  |
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Armani eau d’arômes pour homme Among the rows of gray and black men’s perfume boxes, the lively chic burnt orange one of this eau d’arôme stands apart, pleasing to the eye and touch like an Armani linen jacket. The fragrance too stands apart, “different” like the man to whom it’s dedicated, and like his suit, artfully tailored to follow the natural shape and motion of the body. The ochre shade of the bright fluid colors a bottle of pure lines and a low shoulder, with a metallic base echoing the ribbons surmounted by a Bakelite top. Distributor: L’Oréal/Helena Rubinstein Italia |
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Guerlain L’homme Idéal Intelligent, handsome and strong (in this order) are the attributes of the perfect man according to Guerlain, which dedicates to him a fragrance with an almond core and a packaging in which classic symbols of masculinity are recomposed in unconventional ways. First of all, the box, with abstract graphics evocative of Vasarely and Le Parc (Guerlain is a partner of Fiac…), flared with embossing in black, silver and so bright as to unleash pure light. And then in a bottle with a luminous heart of many-faceted crystal, encircled by a large tactile profile of black rubber with an opaque black top with guilloché decoration. Distributor: LVMH Italia  |
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Montblanc Emblem Sensually effervescent is the mist unleashed from the glossy black hexagonal inkwell, signed with the unmistakable white star, the emblem of elite fountain pens and watches. A well-deserved status in Montblanc’s case, based on the timeless values of austerity, excellence and precision, symbolized by the high summit and glaciers from which the heavy glass block is inspired, with its pure lines, enclosed by a heavy locking top. And the elegant box with a de-centered brand, glossy like a mirror, reflects to each man his own Montblanc self. Distributor: Beauty and Luxury  |
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Salvatore Ferragamo Acqua Essenziale Blu The purity of glass and geometry, the primordial vital waters, the impetuous vibrations of an energetic and fresh fragrance, tinted blue by Ferragamo’s sensitivity to the color. These converge to form a modern perfume for men, kept in an austere and elegant bottle lighted by a silver logo and metallic top and tag with the designer’s signature. These colors and styles are reincarnated in the box in vibrant sky and deep blue. Distributor: Ferragamo Parfums  |
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Terre d’Hermès Eau Trés Fraiche The elegant earth colored box (by Hermès), alive with vibrant orange and streaked with white, upon opening produces an extra flat container, so transparent and minimal as to appear without edges, in which the play of light and color of the bottom blends the fluid’s straw yellow into the intense orange of the feet. The ample silhouette of the shoulders, reinforced with steel, is closed by an amusing top that guards the dispenser and can be lowered half a turn to release the spray mechanism. Inspired by primordial earth and water, the perfume is contained in an internal couche - a graceful ampoule - that is revealed only when the bottle is observed from one side. Distributor: Clarins Italia |
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Tom Ford Costa Azzurra The intense blue of the sea that inspired this evocative Mediterranean fragrance reverberates in the decisively cut glass containing and protecting the new Tom Ford for men, closed by a squared top for the 50 ml format or a futuristic sphere in the smoother 250 ml bottle. Featured on both is the gold tag that sits on the front of the bottle, bearing the designer’s name, as well as on the box, consisting in a small base that serves as a nook for the bottle, on top of which the rigid carton body is laid. Distributor: Estée Lauder  |
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Trussardi A way for him Fickle like the thousand faces of contemporary authenticity, the azure and silver box of A way for him fades to intense blue at the top and opens to unveil a surprising, original and imposing bottle, just like Trussardi’s new man. A broad glass container, a brilliant aluminium shell and an ample top of transparent electric blue resin surround a window with an engraving of the designer’s insignia. Complex and seductive, the fresh fragrance is woody, oriental and fruity, finding its complement and completion in the flowery one of A way for her. Distributor: ITF  |
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Valentino Uomo A box that wears the colors of refinement and luxury captures the eye and touch with its substantial, elegant and sensual texture, and the pale gold brand framed on a black background. Inside, a surprising jewel-bottle of cut crystal reminiscent of liquor bottles, studded accessories, palaces with spiked facades. This is an uncompromising object, with its identity displayed without timidity, the legendary Rome brand declared in large letters on the large central tag. Distributor: Puig Italia  |
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Yves Saint Laurent l’Homme Sport Yves Saint Laurent writes a new chapter in the saga called L’Homme and creates a fragrance based in the metallic notes of aldehydes. Re-proposed in a large crystal cylinder penetrated by the blood red dipper, surmounted by the large hexagonal satiny metal top, it is dedicated to the man who forges his own self-confidence and looks to life. These motifs and values are reproduced on the metalized box, which is adorned with lines in motion, and on which sits the famous YSL logo in electric red. Distributor: L’Oréal Italia  |
