Beauty restarts from Onbeauty By Cosmoprof

From 9 to 13 September, the event brought companies, operators, buyers, distributors, and retailers to Bologna for the first physical exhibition dedicated to the cosmetics industry after the pandemic. 

The synergy with Cosmofarma ReAzione (healthcare, beauty care, all services related to the world of pharmacy) and Sana (international exhibition of organic and natural products) has facilitated contacts and new projects between different channels. The platform involved 1.150 brands and 50,000 operators.

In particular, OnBeauty by Cosmoprof highlighted the optimism and resourcefulness of the sector, which after difficult months has demonstrated its potential to return to pre-covid economic values, thanks above all to the innovation and creativity that continue to move suppliers, brands and operators. The presence of international players from over 20 countries further demonstrated the prestige of the Cosmoprof brand in the main markets.

Cosmetics: excellence of Made in Italy
«It was exciting to see the Bologna exhibition centre again open to operators and companies - said Gianpiero Calzolari, President of BolognaFiere. «In these days, professionals have been able to resume traditional business relationships and discover news and trends in person in complete safety. A goal achieved thanks also to the support of the institutions. The Municipality of Bologna, the Emilia-Romagna Region, the Italian Ministry of Foreign Affairs and International Cooperation and the  ICE-Agency for the promotion abroad and the internationalization of Italian companies have showed their closeness to the fair».

«The necessarily resized version in terms of the number of exhibitors and visitors to the event did not prevent companies from registering excellent attendance of qualified operators and concrete business opportunities thanks to strategic and targeted contacts. This - comments Renato Ancorotti, president of Cosmetica Italia - is an important signal, projected towards a complete restart next year, with the 2022 edition of Cosmoprof Worldwide Bologna. The attention that the government and the institutions have paid to the requests of the national cosmetic industry and its reference fair has resulted in the presence of local and national politicians, who have come to know the peculiarities and needs of a strategic sector for the recovery of the country».

«OnBeauty by Cosmoprof was the rebirth event for our industry, providing enthusiasm to face the challenges of tomorrow» underlines Enrico Zannini, General Manager of BolognaFiere Cosmoprof. «It is proof that the cosmetics industry has gone beyond the difficulties of the last months: exhibitors  believed in us and participated in the event, partners and trade associations created the contents of this edition with us, the operators have chosen to return to Bologna to give new impetus to their activities».

The appointment is now from 10 to 14 March 2022, with the 53rd edition of Cosmoprof Worldwide Bologna.