Technologies for 'Customised' Beauty: Highlights from Cosmopack

ItaliaImballaggio spoke with some key players at the Bologna Trade Fair, which concluded with great success. Benvegnù (Head of Sales at Cosmopack): “Satisfied with the expansion of the exhibition offering.”

Innovation and R&D, versatility, customisation, flexibility in format changes, quality control through sensor-based technologies, and machine learning were among the most frequently cited keywords by exhibitors at Cosmopack 2025. Machinery manufacturers, suppliers of materials and finished products highly specialised in the beauty and personal care sectors presented solutions that are exported worldwide, built on the high standards of Made in Italy and Made in Europe excellence.
ItaliaImballaggio spoke with several of them, capturing a dynamic and strongly innovation-driven snapshot of the sector.

Baralan

“At the heart of its presence at the trade fair, Baralan positions itself as the exclusive partner of the 2025 edition of Cosmoprof Worldwide Bologna, embodying the perfect balance between technological innovation and industrial excellence. A concrete example? An exclusive, custom-designed packaging featuring three-dimensional decoration – a tangible symbol of our commitment to the future. The use of advanced technologies, such as 3D printing, is revolutionising the very concept of design. With the release of its first ESG Report, Baralan launches a new integrated approach: sustainability is no longer just a goal but a guiding principle embedded in every aspect of the company, becoming an indispensable value.”Every choice reflects a genuine ESG commitment,” they explain at Baralan, “one that goes beyond simply reducing environmental impact. For us, quality means combining beauty and sustainability in perfect harmony, without compromise.

Great attention is also paid to offering mono-material solutions and minimalist design, such as the Raquel jars, which, like all Baralan creations, bear a feminine name as a symbol of identity and style. Because the packaging of the future,” observes Baralan, “begins today, through research, vision and the desire to help create a world that is both more beautiful and more sustainable. Our credo is summed up in a simple yet powerful phrase: “Building bridges between dreams and reality".

Marino Belotti

“We are an Italian company that has been operating in the heart of the Bergamo Packaging Valley for 50 years,” says Rosalba Rotella, Chief Commercial Officer and Marketing Director. “Having started out as a supplier to the fashion industry, particularly buttons, we’ve inherited from that world a strong design culture, precision and the ability to anticipate trends. Today, we offer solutions in a variety of materials, shapes and applications for colour cosmetics, compact sunscreens, solid perfumes and fragrances, and all products designed to be housed in our compacts. Our production, R&D, mould making and design atelier are all in-house. This allows us to study trends, translate them into products, and present them to major players in the beauty industry.

“The latest trends draw inspiration from subcultures and contaminations coming from the East, encouraging today's consumers to create their own unique style,” continues CEO Alfredo Gavazzeni. “This is where the need for highly customised packaging arises, leading us to provide B2B suppliers with solutions that interpret the customer's mood and inspire their creations – offering a forward-thinking edge on emerging styles and positioning them at the forefront of the market. Collections are presented seasonally, using materials such as plastic and metal, with an increasing focus on sustainable solutions such as mono-material PET, removable components and a range of EcoVadis Silver- and ISO-certified green solutions.”

Sales

“Among the new offerings presented at the fair by Sales is a label designed by Spazio Di Paolo, created specifically for the world of luxury wine and spirits.” “This solution features a pearlescent paper front laminated with ultra-clear PP to achieve a no-label look,“ explains Domenico Tessera Chiesa, Owner and CEO. The front features a tactile relief created through inline foil casting, in keeping with the Brut style. It also features an elegant black screen print paired with framed embossing. Before being precisely laminated to the front, the ultra-transparent film is enhanced with double-sided gold foil printing and a screen-printed backing. The label is an excellent example of the market's evolving tastes: after years of minimalism, there is a renewed appetite for luxury – interpreted through gold and a variety of embellishments including foils and tactile effects. The experience of consumers now begins at the very first point of contact with the packaging, which allows them to experience the mood through its aesthetics, evoking a sense of luxury and reviving the concept of beauty as something rich, joyful and full of colour. 

Other solutions presented by Sales include a line of labels made from 100% recycled PP, digitally-offset printed at maximum resolution with minimal waste. Developed for a BCorp operating in the beauty and personal sector, the project combines packaging sustainability with a natural look and feel, achieved through a special finish with a soft-touch effect. Sales’ commitment to sustainability goes beyond the use of raw materials sourced from European supply chains. Thanks to a specially developed adhesive – certified by Recyclass – the labels ensure clean separation from the bottle during recycling, leaving no glue residue behind. In addition, the siliconised substrate is FSC-certified, supporting proper disposal within the separation and recycling chain, a key strength in Sales’ sustainability-driven business approach.”

TGM

“We have been attending the fair since 1996 - notes Cristian Caroli - and we couldn’t miss the 2025 edition, where TGM is presenting a range of filling and cartoning machines designed for cosmetics and secondary packaging. Among the highlights are a vertical cartoner offering high flexibility, quick format changeovers and efficient operation, particularly suited to subcontractors managing a wide range of products. The vertical machines support both manual and automatic loading, depending on the level of automation preferred by cosmetic and pharmaceutical customers, who account for 90% of TGM's business. In response to new pharmaceutical formats such as biopharmaceuticals, TGM focuses on simplifying packaging and filling operations. It collaborates closely with pharmaceutical companies to develop verifiable and safe processes that reflect the high standards of quality its machines are known for.”

Unicom International

“One of Unicom's key strengths is its European supply chain, which ensures high product quality for customers and extremely short lead times, even for small stocks - says Slawomir Baranski, General Manager of the Polish company - In a market where service quality comes before price, Unicom guarantees delivery within days, thanks to production lines based in Germany and a logistics network in Poland. This advantage has allowed us to grow steadily, backed by a wide product range – from mono-material packaging, a segment that is growing, to solutions made from 30-50 % recycled content. However, the core business still relies primarily on standard materials, which account for around 90%. Versatility, stock availability for small and large production runs, fast delivery times, and high product quality are Unicom’s main strengths. The company is now turning its attention to the Italian market, aiming to establish a local presence following successful expansions in Spain and Germany.”

WeightPack

“At Cosmopack 2025, Weightpack presented a net weight filler and a high-performance capper designed for the home and personal care sectors, with the flexibility to adapt to food products, such as edible oils, thanks to specific technical features - explains Laura Basile, Marketing Assistant - The net weight filling system greatly reduces waste through a high-precision scale that monitors the amount of product in the container in real time. Once the desired weight is reached, the filling process stops, and the container proceeds to the capping phase. Each Weightpack machine is custom-designed to meet the production needs of a wide range of sectors, including food & beverage, dairy, home & personal care, chemicals, pharmaceuticals, as well as powders and granulates. The technology allows for outputs of up to 650 bottles per minute and supports container sizes up to 20 litres. Special configurations are also available, including corrosion-resistant, explosion-proof and foam-control versions. A concrete example is the machine presented at Cosmopack, which was also featured at IPACK-IMA: an innovative tankless net weight filling system equipped with anti-foaming taps. This solution is particularly suitable for handling viscous and high-density products. By using a pump instead of a tank, the system ensures a consistent and steady flow, preserving the quality of the product throughout the entire process.”

Arca Etichette

“With our self-adhesive labels, made from both standard and eco-friendly materials, including recycled films, FSC-certified papers, and biodegradable and compostable materials, Arca Etichette is a key player in the pharmaceutical, cosmetics, chemical and food industries, offering increasingly sustainable solutions - says Martina Stea, Marketing Specialist - We are a certified Benefit Company (BCorp), and have always pursued a socially and environmentally responsible approach to both our products and production processes. Guided by this philosophy, we produce labels for a wide range of needs: from decorative applications (including multipage versions) to security, logistics and beyond. Arca Etichette's expertise also extends to its Systems Division, which develops innovative technologies for self-adhesive labelling and laser marking.”