ALDI’s “Missione Im-Ballo! Ridurre. Riutilizzare. Riciclare.”

ALDI’s “Missione Im-Ballo! Ridurre. Riutilizzare. Riciclare.” (“Mission Packaging, Reduce. Reuse. Recycle”) campaign launched in 2018 with the aim of optimising the use of packaging materials and promoting virtuous packaging waste management is progressing well.

For the World Environment Day celebrated on 5 June, the multinational supermarket chain took stock of the results of the campaign. Compared to 2018, the company has reduced the use of plastics for packaging certain products, including coffee drinks (-35%), organic whole milk yoghurt (-56%) and Argentine shrimp (-80%), and reduced the weight of fitness and cholesterol lowering drinks (-30%). In addition, the packaging used for sliced salami in trays has been reduced by 10% and that of crackers by 23%.

The use of recyclable packaging for food products is growing, as is the percentage of recycled materials present in bottles used for household and personal care products such as shampoo (30% recycled plastic), multipurpose spray (50%), floor cleaner (50%), shower gel (100%) and spray bleach (100%).

It has two major goals for 2025: to reduce the total weight of packaging for private label products by 25% with respect to turnover compared to 2018, and to increase the recyclability rate for all types of packaging for private label products.