The essence of water defies time
A format that redesigns the consumer experience, the brand identity engraved in the glass, a flashy colored mark on the cap to indicate the natural and sparkling variant and, finally, a non-label. Thus the designer and planner Lorenzo Palmeri, rethinking the 70 cl bottle of Acqua Chiarella, has captured the very essence of water: stripping the container of any superfluous content, making it the protagonist once again.
The new Acqua Chiarella bottle therefore does not conceal, but rather reveals the clarity and lightness of the water, the characteristics of the perfect balance of mineral salts.
In Palmeri’s project, the glass becomes a story: the preference for engraving in conveying the logo, the choice of reliefs on the surface in which the mountains and Lake Como - the territory of origin - narrate the founding values of the Acqua Chiarella brand.
The 0.70 glass bottle is in fact part of Symposion, the project launched by the brand and now in its third edition, which invites artists and designers to discuss the excellence of nature and man.
Before Lorenzo Palmeri, Symposion gave space to the contemporary artist Fabrizio Musa and paid tribute to Achille Castiglioni on the occasion of the centenary of the birth of the great architect and designer.
