Lurisia launches a €10 million investment plan

Lurisia, a historic Piedmont-based brand of mineral water and premium drinks that was acquired by Coca-Cola HBC Italia in 2019, has announced a €10 million two-year investment plan to revamp its Roccaforte Mondovì site.

The facility has undergone a series of renovations to boost production capacity and expand its presence in the large-scale retail and food service sectors.

The project, which coincides with the 80th anniversary of the company’s foundation, also includes the complete refurbishment of its laboratory with a view to future business expansion in Italy and abroad.

The brand is present in more than 40 countries worldwide, including Asia and the USA, its second-largest market after Italy. In 2019, the company generated 20% of its revenues outside Italy.