Navigate and stem the perfect storm

Essential, proactive, communicative and digitized

Marco Parretti, CEO of Etipack (Cinisello Balsamo, MI), production of coding and labeling systems

«More than “starting up again”, Etipack has been of the idea carrying on sailing

to stem the perfect storm »Marco Parretti begins, reiterating that "starting up again" is a label that we do not feel we can apply to our situation, since we have never actually stopped and indeed, in this negative experience from different points of view, we are pleased to be able to highlight some positive and unexpected aspects in our reaction to the emergency.

Our being immediately listed among the categories of producers of essential goods, in addition to giving us continuity, has allowed us to better follow the numerous customers who operate in critical sectors such as food and pharmaceuticals.

Smart working, which allowed us to continue working by reorganizing the workstations in the best possible spaces, in full compliance with health and safety requirements, was a positive experience, which we will certainly integrate in the future as a stable alternative for improve working well-being.

As far as the performance of the business is concerned, we believe we are among the least affected industrial concerns since we have been able to count on the one hand, on a clientele consolidated in the essential supply chains that has not suspended operations, on the other on our international network of distributors and builders, which allowed us to continue operating in the areas least affected by the pandemic. Furthermore, our sales and after-sales networks, widespread and independent, and the technical assistance service entrusted to distributors in the various countries, have allowed us to keep our support to our customers active».

«The surprise - continues Parretti - was instead the enormous possibility offered by digital. The strong acceleration towards the adoption of digital tools and processes has simplified some procedures, leading us to find new solutions. It also gave us the opportunity, thanks also to the cancellation of the fairs, to enhance our communication and presence on digital channels to maintain contact and faith with all our stakeholders.

To continue the fight against the spread of the virus, we have drawn up a very detailed containment plan, also signed by the union representatives, which we have shared and made available for consultation on our website».