Pet food unaffected by the crisis

The Italian pet food market continues to show a high level of dynamism and potential with a turnover of more than €2 billion in 2020 (+4.2% in value and +2% in volume with respect to 2019). (Source:14th edition of the Rapporto Assalco - Zoomark).

Cat food and dog food continue to be the largest categories. In 2020, IRI found that sales in the main distribution channels (grocery, traditional pet shops and pet shop chains) amounted to  € 2,257 million for a total of 626,600 tons of pet food sold, corresponding respectively to increases of 4.2% and 2% on 2019. Added to these data are the results achieved by pet shops within the grocery retail chain, the new distribution format created by a number of retail outlets which in 2020 sold 6,036 tons of cat and dog food to a value of € 34.3 million.

IRI data also reveal growth in the segment of everyday pet care accessories (products for hygiene, play, leads, pet beds…). In 2020 this segment recorded a value of  € 72.8 million in the grocery retail channel (+2.3% in value and +6.7% in volume compared to 2019).