The uniqueness of Cosmopack. Antonia Benvegnù tells us about it
Showcasing the entire production cycle of a cosmetic product, from ingredients to packaging technologies to secondary packaging: Cosmopack 2022 confirms its uniqueness compared to other formats that animate the international trade fair scene, thus providing a definite attraction for professionals from all over the world. Antonia Benvegnù, Cosmopack Manager, tells us about it.
Cosmopack 2022: in light of current events, on the one hand the pandemic and on the other the geopolitical instability of recent days, what are your expectations in terms of exhibitors and visitors?
We are optimistic, because to date we have had an excellent response from international operators. Cosmopack 2022 represents an important stage of visibility for professionals. We have registered a 7.5% growth in exhibition space, with 20% more new companies presenting themselves to our community for the first time, and we are hosting companies from more than 30 countries. We are expecting a truly renaissance edition for the industry!
Facilitating the meeting between the best brands of finished products and supply chain innovation: this is the recurring theme of the beauty fair par excellence. What strategies have you put in place to support this mission?
We have increased our digital services to support companies and buyers, in order to facilitate meetings at the show and improve the experience at Cosmoprof and Cosmopack for both our exhibitors and operators. In fact, our Cosmoprof My match software allows you to immediately contact the most suitable partners for your business and schedule a meeting in Bologna. It's a way that can help you optimize your time and make the most of the time you spend at the fair.
How does the supply feature within the 5 dedicated halls?
Cosmopack is the only exhibition that showcases the entire production cycle of cosmetic products, from ingredients to the most attractive secondary packaging solutions. Cosmopack continues to be an attraction for both indie brands and big brands interested in developing new collections because only in Bologna can they find all the players they need to develop their project: from suppliers of the most innovative and sustainable primary packaging, to third-party manufacturers of cosmetic products (OEM/ODM), companies specialising in full-service offerings, and suppliers of technological solutions for the production phase, packaging and company logistics. In particular, the presence of an area specifically dedicated to leading companies supplying machines, lines and solutions for the production process and product control, makes Cosmopack peculiar and different from all other international competitors. Cosmopack, a complete and cutting-edge exhibition, is at the service of the international cosmetics industry.