What is Italian cosmetics worth

Italians are not foregoing on purchasing cosmetics, essential for daily hygiene and personal well-being, but are moving towards cheaper price ranges or towards better value for money: this is why the value of the cosmetics market has decreased slightly, but not the volume of products sold.

We publish a note from Fabio Rossello, President of Cosmetics Italia, on the performance of the Italian cosmetics market, which in 2013 exceeded 9.5 billion euros.
The segment has registered a marginal decline in consumption (-1.2%) and an increase in exports by 11% to a value close to 3.2 billion euros. It is exports that are sustaining production (9.3 billion euros, +2.6%): for the first time exports have increased both in quantity and in value, reflecting the broader competitiveness gained by Italian companies.
To confirm  that a significant change in consumer buying habits is underway, direct sales to the home show an increase of 4.5%, exceeding 450 million euros. The herbalist shop is also putting in a positive trend (+2.8%, 409 million euro) and the chemists (+0.3%, 1,750 million euros) is also recovering.
The reduced propensity by large user group to consume has influenced the decline in consumption of perfumery products (-3.8%) to a value of 2,100 million euros as well as in the professional channels: if professional beauty products registered a drop of 5.5% (242 million euro), those for the hairdressing fell by 8.4% (591 million euros).
Large retailers, close to 4,300 million euros, are seen to be substantially stable (+0,1%) characterized by the sustained decline in sales in large surfaces (hypermarkets and supermarkets), offset by the growth of specialized chains and monobrands.