Will online sales continue to grow?

The answer appears to be a resounding “yes”, as evidenced by the fact that in less than a month Pepsico has launched two direct-to-consumer sites (currently operational only in the USA) to sell its range of drinks, snacks and breakfast products straight to end consumers.

Snacks.com will offer over 100 Frito-Lay products including Tostitos, Cheetos and Ruffles, as well as dips, crackers and other products. On PantryShop.com consumers can order bundles containing the most widely sold brands during the lockdown, such as Quaker, Gatorade, SunChips and Tropicana.

“We’ve seen incredibly strong demand for our snacks during this time,” explains Michael Lindsey, Chief Transformation & Strategy Officer for Frito-Lay North America. “Snacks.com offers consumers another way to purchase the products they love, delivered right to their door.” According to Nielsen, online food sales in the United States in the week ending 2 May were up 66% compared to the same period in 2019.

Image credits: Snacks.com & PantryShop.com