Blue pill... guaranteed with a label

ALpharma, the sophisticated and high-performance labeling system produced by Altech, was chosen by Pfizer Mexico, multinational pharmaceutical company and owner of the brand Viagra, to label the boxes of its famous and often imitated “blue pill”.

This solution from Altech applies two opposing corner-folded labels, and a third hologram label on top of the box, representing Pfizer’s guarantee against any fake products.
ALpharma, which processes 200 pieces per minute, is constructed in stainless steel, and meets FDA 21 CFR Part 11 requirements, as well as pharmaceutical regulatory standards for product integrity and operator safety.
Equipped with two ALritma labeling heads, ALpharma will begin production from the beginning of 2016, and is configured to allow 17 different box formats to be processed; format changes are facilitated and assisted by dedicated devices.

The labeling operations are thoroughly monitored using fluorescence sensors (an ideal solution for the synthetic labels used). Process control is performed by a Siemens PLC with custom software; the operator can monitor it and make adjustments on a multifunction touchscreen panel. A series of specific alarms for each fault/anomaly enables the operator to intervene in a timely fashion. Any problems are immediately detected, with the faulty product discarded.