Wraparound look

Avery Dennison presented for the first time at Labelexpo Europe, the Curve Appeal™ system and Fasson Curvy™ film.

This unique machine and label combination creates a wraparound look with the shelf appeal of pressure-sensitive graphics and allows to handle more complex container shapes and delivers up to 30% more space for primary labeling. Curve Appeal is a patent-pending system, encompassing special Fasson Curvy film labels that work together in a machine application process. This system applies labels to complex curved surfaces and reduces the need for two-ply label constructions. The linear label application equipment is manufactured under license to Harland Machine Systems Ltd., a leader in the design and manufacture of pressure-sensitive labeling machines.