Latteria Soresina renews its corporate identity

Latteria Soresina is unveiling its new brand image following a restyling programme involving the marketing department, the retail trade and market research among end consumers.

The new image underscores the brand’s values established during its 120-year history: the quality and freshness of its products, its cheesemaking expertise, animal welfare, guaranteed and certified controls throughout a practically zero-kilometre supply chain, and a commitment to the local area and community.

“The time had come to refresh the company’s image,” says Tiziano Fusar Poli, Chairman of Latteria Soresina. “While the current packs certainly convey the strong connection with our history, a number of key values that are becoming increasingly important to consumers were not expressed in an effective, coordinated manner. While maintaining a sense of continuity with the past, the new brand image will enable hundreds of items to fully convey the potential of our products and will unmistakably identify each of our packages.”

The concept has already been finalised and will be unveiled together with the strategy over the coming months. It will involve a wide range of different tools, including new packaging and digital channels, trade publications, newspapers and magazines aimed at a general readership, digital PR, social media and thematic websites and portals.