“Silver-effect” packaging

Kurz’s SILVER LINE^® offers finishing solutions that combine elegance and functionality, transforming labels and packaging into distinctive and attractive elements, ready to capture the attention of the consumer.

The new SILVER LINE® of the German company, Kurz - of which Luxoro is its exclusive partner in Italy - is a significant step forward in the field of packaging embellishment.

Extraordinary visual effects, versatility in applications, adaptability to numerous sectors (from food, to cosmetics, to high-end products): with these characteristics, the line is destined to become a point of reference for brands that wish to improve the perception of their products, besides demonstrating a concrete commitment to sustainability.

The winning features

We can start with the diffractive, holographic and three-dimensional effects: SILVER LINE® uses tone-on-tone optical effects with contrasts of depth that transform every label and pack into a visual focus point.

The holographic effects, carefully designed in every aesthetic aspect, create an illusion of movement and dynamism, adding to the perceived value of the product. The “three-dimensional” effect, moreover, derives from the combination of diffractive effects and mirrored surfaces, creating a special optical depth that creates a product image which is dynamic and visually unique.

In addition to this, there is a particular elegance in the design: the silver shades of the line emphasise, in fact, the premium quality, making it particularly suitable for luxury items like perfumes, high quality creams and refined chocolates, contexts in which the aesthetic aspect plays a central role. The SILVER LINE® effects enable, furthermore, maximum application versatility: they can, in fact, be applied via hot printing, cold transfer and digital printing with a flexibility of the production process that ensures reliable and long-lasting results, regardless of the chosen procedure.

A line with many advantages (also for the environment)

The new SILVER LINE® combines effectiveness and creativity, standing out, in particular, for duration and reliability, thanks to an application that guarantees a long-pasting impeccable appearance.

Maximum creative freedom is also ensured, thanks to the numerous design solutions that include the use of mirrored textures, real holographic effects characterized by depth and designs with a high-quality aesthetic result both on full surfaces and for fine and delicate details.

Finally, due reference should be made to sustainability, which derives from Kurz’s constant commitment to the research and development of products and processes able to minimise environmental impact. The SILVER LINE® is no exception in this sense, being a responsible choice for those looking to combine quality and respect for the environment.