A mineral water with a green heart, like its packaging

Awarded as the best “New Entry 2020” in the Beverage category at the Brands Awards 2020* edition, Acqua Frasassi presents a renewed visual identity, adopted to launch the call to action “Let’s think about the future responsibly”.

  Addressed to everyone, the invitation to adopt more sustainable consumption styles is also featured on the bottle label. In line with the claim, the new 0.50 litre bottle, distributed from this year in the natural and sparkling versions, is 100% recyclable and made with 50% rPET, i.e. the maximum allowed by current regulations, well ahead of the industry’s schedule.

* Iniziativa promossa dalle testate GDOWEEK e MARK UP, in collaborazione con IRI, che premia le migliori “performance” annue di marca nei beni di largo consumo.