From Research to the Shelf
Monthly showcase of packaging solutions to communicate, protect and distribute commonly used products
Helium, for an elegant and sustainable oil
Berlin Packaging launches the new family of Helium glass bottles, developed for the oil industry and able to respond to the needs of both small producers and more advanced filling lines. Designed by the Studio One Eleven team – the Berlin Packaging division dedicated to design and innovation, which combines the best quality of a design agency with the precision of a producer - Helium breaks with traditional top closure proposals on the market and testifies to a commitment to sustainability. Made in light glass and available in 250-, 500-, 750- and 1000-ml formats, it ensures easier handling, while at the same time reducing environment impact.
The antique green bottle stands out, in fact, for the use of up to 75% recycled glass, which makes it possible to optimise production processes by decreasing melting temperatures. The packaging is completed with a closure with an integrated pourer which has a natural beech wood head and a stem made with a sustainable blend of vegetable-based raw materials, 80% derived from sugar cane. The use of polymers from renewable sources makes it possible to reduce the product’s carbon footprint.
Tetra Prisma® Aseptic 300 Edge
Tetra Pak announces the launch of a new drink carton that redefines the consumer experience, ideal for a wide range of on-the-go drinks (besides classic milk-based products, also juices and ready-to-drink functional beverages).
The package stands out on the shelf thanks to its ergonomic design which responds to modern consumer preferences for smaller, tall and narrow packages (a significant plus also from the point of view of optimising logistics and transportation). Product waste has also been reduced to a minimum, thanks to the combination of the inclined Tetra Prisma® Aseptic 300 Edge upper part with the DreamCap™ 26 Pro tethered closure.
The increase by over 85% of the proportion of renewable material in the packaging (combination of FSC paper and vegetable-origin polymers) makes it possible to reduce the carbon footprint by 76%: a characteristic that attracts young consumers, more inclined towards taking informed purchase decisions from an environmental point of view.
The new packaging is available on the most recent Tetra Pak® A3/CompactFlex refilling machine, but also on existing lines with a simple and inexpensive adjustment, taking the number of packaging configurations on a single refilling machine to five.
Goodness, beauty and higher visibility for VG
The Finiper Canova Group’s premium brand, Il Viaggiator Goloso, was created in 1999, evolving from a private label to a “love brand” to an authentic retail brand. The Smith Lumen agency has designed the new packaging and the new visual expression, highlighting the alchemy between beauty and goodness, which remains the hallmark of the brand.
The graphic design doesn’t just focus on the look, but conveys the repositioning of the brand, highlighting its values: all the elements, from the product visuals to the illustrations, generate messages linked to the territory, a recipe, tradition, describing an authentic contemporary brand which is able to offer a journey of taste and emotions every day. The watercolour brushstrokes (a new element) and the soft and nuanced colours make the graphics refined and elegant, enhanced by soft and sinuous shapes, which have replaced the squared lines.
The pack’s restyling and the revision of the range goes hand-in-hand with the integrated communication campaign, launched in May 2024 and characterized by the “Taste of discovery” (“Il sapore della scoperta”) payoff.
