When packaging communicates grace and technology

Salvatore Ferragamo has selected the mastery of Bolognese packaging company Industrialbox and the high quality of Sappi’s Algro Design to create the packaging for its new women’s fragrance, Amo.

Flawless white, trails of embossed details in stunning silver: the new packaging for Salvatore Ferragamo’s fragrance, Amo, exudes style and elegance. The attractive glacial motif on the box is complemented perfectly with a rainbow holographic finish and with its interior in a surprising pale pink - the same pale pink as the bottle’s contents.
The box’s design is rounded off by a cascade of small prisms, which reflect the light. The fragrance is simply the perfect choice for strong, independent and elegant women who seize every opportunity life offers them. It is for these women that we have created this fragrance. This refined packaging is the result of a successful collaboration between the great Italian fashion brand Salvatore Ferragamo and the Bolognese packaging designers Industrialbox. Renowned partners were involved in bringing the design to life, including Sappi, who produced the Algro Design paperboard used for the design and Plastic Stratosfera, who were in charge of laminating the holographic film.

From project to production. Ferragamo is a loyal client of Industrialbox, who have been responsible for creating packaging solutions for Amo.Starting with ideas and creative suggestions from the client, who came up with the packaging’s design, Industrialbox researched the best way to achieve these ideas. This involved beginning with the the glass bottle and considering the box’s structural design. Shipping tests were conducted to check its sturdiness.
The next stage comprised of technical testing, with the initial goal of finding the right combination of materials, printing and finishing technology. One of the primary issues was the choice of paperboard: not only did it need to have a perfect white tone, but it also needed to boast an excellent level of elasticity, necessary to realise the pointed prism details. At the same time, the paperboard needed to offer constant mechanical resistance, so as to allow a range of successive processes, while maintaining the print and finishing register.
After several tests and mock-ups, the combination of a particular brass cliché, selected for embossing the prism’s, combined with Sappi’s 330 gsm Algro Design Paperboard, offered the best solution.
The packaging proposal finally approved by the Ferragamo team, who led the project, involved several steps: first, the paperboard was printed with UV offset technology before undergoing a process of cold lamination and lamination process. The card was printed again to ensure the perfect opacity of the black font. Next, the prisms in relief were created in register, through debossing. Finally, the card was die-cut, folded and glued.
Andrea Riva, Sales Manager Italy, Sappi’s Iberica & Global Key Account Manager confirms the exceptional nature of the result: «The case made for Ferragamo Amo is the result of perfect workmanship in every step. The highly selected raw materials, including our Algro Design paper, have been enhanced».

Algro Design by Sappi
Algro Design by Sappi is one of the most popular SBB paperboard variants. It is known for its bright and uniform white colour, its high resistance to light and its soft and silky surface.
It is available in three versions:
● Algro Design, with double coating on the front and without coating on the back, available in weights between 160 and 400 gsm
● Algro Design Card, with double coating on the front and single coating on the back, available in weights between 235 and 345 gsm
● Algro Design Duo, with double symmetrical coating on the front and back, available in weights between 250 and 500 gsm.