The Oscar goes ethical, and looks to tomorrow

Milan, 19 November 2020. Small revolution taking place in the BEST PACKAGING contest, promoted by Istituto Italiano Imballaggio, with the operational management of Packaging Meeting Srl.

In the 2021 edition it will be the newborn Packaging Ethics Charter Foundation that will put its signature on the competition, which for over 60 years has rewarded innovation in packaging.

So, innovation yes, but with the eyes focused on ethics, which becomes the conceptual core of the contest, to which companies will be inspired.

The Foundation, in fact, firmly resting on the 10 founding principles of the Packaging Ethics Charter and these same principles will feature 10 awards for responsible, balanced, safe, accessible, transparent, informative, contemporary, far-sighted, educational and sustainable packaging.

The novelties of 2021 do not end here, however.

In fact, the organizers have also designed a second parallel path, which originates from the difficult current situation but looks far ahead, to a future that may not be very far away: history teaches us, moreover, that every catastrophe brings with it the desire for reconstruction and a change of pace.

The hope is therefore that the most advanced companies can transform the future into reality as soon as possible.

Hence, the invitation to present ideas, patents, projects as “avant-garde” as possible, regardless of their current feasibility, which can be a real outlook on the packaging of the future.