PCD and ADF at a turning point
The further growth of the 2016 edition confirms the “weight” of the fairs belonging to The Paris Packaging Innovation Hub, that announces the transfer of ownership and several new initiatives. The organizers’ reflections.
At Oriex, creator in 2001 of Packaging of Cosmetic Perfume & Design (PCD) and Aerosol & Dispensing Forum (ADF) in 2006, the satisfaction is palpable. The two fair+conferences that take place each year in Paris have risen in representativeness, standing and participation (this year figures for exhibitors and visitors were up 20%), enjoying the unanimous approval of the participants and having now attained a considerable size: 357 exhibiting companies and over 6,500 trade visitors.
But “the” news is certainly that of the show’s change of ownership from Oriex Communication to EFI Sa (Artexis-Easyfairs) that ensures the continuity of formula and “spirit”, with the support of key figures of the historic staff: Christelle Anya, appointed as fair director, and Jonathan Ouziel, sales manager, assisted by the founders.
The sale of the Paris Packaging Innovation Hub takes place after 15 years of gradual and orderly development, which has seen a surge in the last editions of the event, having grown above all as a business platform.
Not surprisingly the Paris event is accompanied by one in the United States (13 and 14 September 2016, Altman Building & Metropolitan Pavilion, New York), designed to present products and services “made in Europe “(and thereabouts) to the North and South American beauty industry. In the near future we are also prospecting a new change of venue of the Parisian event: urged on by a waiting list of dozens of companies, assessed as suitable for quality and innovation capacity but in fact excluded from the last February edition, that was sold out, next year the packaging hub will move to the more spacious and rational Porte de Versailles exhibition centre, well connected to the metropolitan transport network. And this without in any way detracting from “the family atmosphere” that everyone appreciates because it makes encounter and dialogue easier.
We talked to Oriex marketing & communication manager Emma Appert.
Why are PCD & ADF being ceded to Easyfairs? What consequences can we expect for exhibitors and visitors?
Easyfairs already has an admirable portfolio of show events dedicated to packaging, so it’s perfectly in line with a well-reasoned growth strategy to join a group that knows our sector so well. That said, ADF & PCD will keep their original DNA and identity, and the change in ownership will be all but imperceptible, both to exhibitors and to visitors.
The transition of ownership occurs at a positive time for your exhibition-conferences that are also opening on other side of the Atlantic: how did ADF & PCD New York come into being, and with what aims and expectations?
It is the result of cooperation in close contact with manufacturers and packaging users, to understand the inclinations and requirements of the sector companies. Interest in the US market, moreover, is widespread and for well-known reasons: it expresses great volumes, in a growing economy context, and the savoir faire of European enterprises can meet local demand with original answers.
We believe that the fair-conference formula is the best both for sharing knowhow as well as promoting contacts. Here too it is a matter of an event focused on innovation, with a rich and varied conference program, the show side comprising small stands all of the same dimension. We are also representing the Awards, by now considered prestigious and that have considerable effects on the communication side of things. Of course, in America issues, standards, market dynamics, processes and technology are different to Europe, and we have declined the contents of PCD & ADF accordingly, with the decisive contribution of our US partners. In short, the same concept, but not a “copy & paste”!
Some examples of dedicated initiatives?
If the synergies between dispensing and cosmetic packaging represent one of the strengths of our events - an inspiration for business and opportunity for “technological contamination” - it is just as important to segment the offer of products and contents, to identify them clearly and better correlate them to the specificities of demand. Hence, alongside the Vet and Pet Packaging Forum dedicated to animal product packaging, during the two New York days the Luxury Goods Packaging Forum, focused on a rather lively segment, will be held. In turn next year, the first Metal can & bottle Packaging Forum will debut in Paris, with a dedicated conference program and identification, with special visual codes of exhibitors offering metal packaging.
In short, the trade sectors of the products at the fair are expanding and becoming more varied... What kind of public do you count on drawing?
The traditional sectors of our exhibitors are the buyers of beauty for PCD and a multitude of end markets for ADF, with cosmetics, hygiene and health dominating, but also petfood and pharma, human nutrition, and technical products for the automotive and entertainment sectors and much more. In short, a huge variety of worlds. But also in the areas dedicated to the cosmetic packaging we find visitors seemingly “out of context”, that is to say trade operators who wish to keep up in trends in taste and consumption, and seeking inspiration for new ideas. Hence, to cite a couple of examples, in New York our guests will be Pierre Hermé - one of the most famous French pastry chefs - several famous chapelliers and more generally, numerous fashion designers and creators...
Paris Aerosol & Dispensing Awards 2016: winners
Purity, Tubex (Supplier innovation) - In recognition of the environmental sustainability in an innovative process developed by Tubex.
1. SprayPet Reveal, Plastipak (Supplier innovation) - Recognized for combining 2 technologies to create an even more appealing plastic aerosol solution.
Spray Teeth, Quickwhite (Pharma) - A teeth-whitening spray with integrated dropper that opens new markets and new, unprecedented uses.
2. Deoz, L’Oréal (Personal Care - Aerosol) - No less than 11 patents have been generated to create this ring dispenser with a new way to dispense, inspired by Dyzon bladeless fans. (Also the recipient of a PCD Award in the category Hygiene)
3. Paint Can, Nails Inc (Personal Care - Aerosol) - Spray varnish for nail polish: innovative in terms of outlet and application method, also ergonomic.
4. Hair coloring products, Hoyu Co. & Daizo
Corp. (Personal Care - Aerosol) - High tech and functional, this hair coloring product features precise dosing and intuitive use.
5. Fusio-Dose Kerastase (Personal Care - Dispensing) - Ergonomic and eco-friendly packaging for this trichological product for the professional channel: -72% packaging materials, +25% recycled materials and a wider range of products. (Also winner of a PCD Award for Hygiene)
6. Ideal Soleil Bronze, Vichy Laboratoires (Personal Care - Dispensing) - The award recognizes the beauty and functionality of an innovative packaging solution, which is ergonomic and has no cap. (Also winner of a PCD Award in the category Skincare/Sunscreen)
PCD Awards 2016: winners
Some products recognized with an ADF Award also took home a PCD Award: Deoz L’Oréal and Fusio-Dose Kerastase (category Hygiene), Sandproof Ideal Soleil Bronze Vichy Laboratoires (category Skincare/Sunscreen).
1. The Scent, Hugo Boss (Fragrances for men) - Recognized for a perfect arrangement, and in particular for a selective metalization process that confers uniqueness to this fragrance.
2. Alaïa Paris, Alaïa (Fragrances for women) - The jury was won over by an innovative engagement with the user’s hands, well-communicated quality and the glassworks’ brilliant response to the technical challenges posed by the project.
3. Prestige N°5 Noël 2015, Chanel (Samples Events category) - The Jury appreciated the perceived quality and complexity of a premium sample.
4. Teint Miracle, Lancôme (Make-Up) - Recognized for the quality of execution and innovation that made it possible to create a new type of three-flap box.
In the following pages, an overview of products seen at the fair.
Givenchy - Decosystem - Easysnap Technology - Discos Srl - Eurovetrocap - GualapackGroup - Black Opium - MAV - Mega Airless - Pochet Group Samhwa Plastic - Premi SpA - Pujolasos - Gruppo Scandolara - RLC - UPM Raflatac - Virojanglor
Vogue effect for a chic lipstick Givenchy has turned to Albéa in order to make the base, cap and accompanying mechanism (the stainless black Baystick model) and decoration of its elegant Interdit Vinyl lipstick. The ABS black base is embellished on one side by printing that mimicks a ribbon, and on the other side by the Givenchy brand, with the iconic quadruple G logo printed at the end of the black satin. The exterior of the PETG cap with transparent lacquer gives off brilliant flashes, which are multiplied by the ABS interior, which also reproduces the ribbon motif and the hot printed logo on both sides. The two parts of the cap are ultrasound sealed together.
A good start Decosystem’s debut proved a success at the Parisian fair/conference ADF & PCD, where this year it exhibited for the first time. The supplier of turnkey print inspection systems for all aspects, steps and technologies headed to the Paris event in order to consolidate its contacts with other exhibitors, many of which are already customers, and forge new ones with prospective partners. The Tuscan concern (which is based in Calenzano, FI) expressed a very positive outlook at the end of the event. In the words of Technical Sales Manager Leonardo Lucarini: «The short duration of this event in Paris, as well as its small scale make it possible to engage in lively and continuous relations activities. These aspects, combined with the high specialization of the operators in attendance, has enabled us to establish many promising contacts. We are definitely hoping to repeat this experience».
Open and dose with just one hand Before now you had to open monodose packets by tearing off one end, requiring both hands (or your teeth), risking clumsy spills. But with Easysnap® - an innovative monodose solution for liquids and semi-solids bearing a global patent - it takes just one hand to easily fold the packet in half with two fingers. Once the fold passes 90 degrees, a micro-tear in the plastic snaps open, enabling precise and controlled dosage of the product with no sticky fingers.
Easysnap is impossible to open accidentally, and its semi-rigid form is resistant against impacts and pressure, enabling risk-free carrying, even in a backpack or purse. Moreover, it represents an effective tool for sales and promotion that proves versatile and extremely “communicative”. It is available in doses ranging from 1 to 30 ml and is certified for use with all food, chemical, cosmetic and pharmaceutical processing equipment.
Easysnap® is an exclusive global patent of Easysnap Technology, which is specialized in the design of machinery for automatic serialized production of Easysnap packaging solutions. It is also part of the Easysnap Co-Packing Group, which performs contract packaging for the food and cosmetics/pharmaceutical sectors.
One monodose, many formulas By smartly combining technology and design, they make a suitable solution for cosmetics, parapharmaceuticals and dietary supplements in just a few mililiters. The monodose packs by Discos Srl, a Veneto-based concern with state-of-the-art equipment and clean room production facilities, are designed, produced and filled in full compliance with ISO 9001:2008 and ISO 13485:2012 standards.
Available in strips of five reclosable monodose packs, made of PP or PE, with capacities ranging from 0.30 ml to 10 ml, they can be tailored with pad printing on one or both sides, including with colors and inkjet printed variable data.
Discos monodose packs can be filled with various products, even multiple ones to make full treatment sets (creams, serums, lotions, oils, etc.) or travel pack solutions.
Eurovetrocap launches the Giotto “mini-jar” for 5 and 10 ml formats, made from pure pressed glass, characterized by a refined heft, for creamy and cosmetic products such as lip gloss, eye shadow and face/hand creams. Its salient features are: the easy to empty system; a black PP + PBT Giotto cover of the same diameter, which can be tailored with colored masters, metalization, varnish, screenprinting and hot stamping.
Augmented reality and other marvels
GualapackGroup is teaming up with the award-winning startup Ubleam to secure the exclusive global patent to print Ubleam codes on its standup bags with cap. The dynamic Italy-based multinational thus enters the augmented reality game, taking advantage of the unprecedented 3D functionalities of the bleam logo.
The bleam system makes it possible to transform packaging into a powerful, sophisticated information tool, both sending info to consumers and receiving info from them, by way of the user (goods manufacturer).
It also acts as a vehicle for promotional campaigns and supplies a platform for consumption pattern analysis capable of tracking users that interact with its personalized smart label. It also makes a series of advanced, personalized apps available to brand owners.
On show at PCD. The Ubleam code was presented at the latest PCD, alongside the latest packaging innovations.
They include patented ultralight prefab Pepup bags for liquids and creams, which feature an innovative one-hand dispenser and self-closure system, and the Aisa DecoseamTM system, which enables seamlessly decorating cosmetic tubes all over, to give the laminate a metal, glossy and brilliant look.
The beauty of a casket
For the Black Opium fragrance for women, Alliora has created a box with a paper and polyester lining that lends a metallic effect reminiscent of the perfume’s pale pink hue. The producer’s logo is embossed on the textured black offset printed cover, illuminated by silver tints. The thermoformed interior contains, along with the classic bottle, a mini spray container and a small clutch for makeup, which are glamorized by a mirror on the back and, to complete the ensemble, an imitation leather belt that is fastened around the box by hand.
Flip-Top with a practical and versatile design by MAV to lend a new twist to hair care products, loose powders, makeup removal pads and creams. It can be combined with standard MAV containers 99, 03, 11, 12 and 13 and is refined in evey detail to guarantee quality, beauty and functionality.
Airless with all round service Mega Airless launches an airless dispenser with childproof closure that guarantees, in addition to protection of the formula and automatic dispensing of the right dose of product, security and tamperproof features. Based on a press and turn mechanism, this ISO 8317 and US 16 CFR § 1700.20-certified packaging solution is available in 30 and 50 ml formats with 0.5 or 0.8 ml dispenser. In order to meet the needs of elderly patients, the new dispenser requires no exertion for opening, and is small enough to be used on-the-go. It is equipped with vertical grooves to facilitate grip and, last but not least, its instructions are applied in relief.
Alliances for beauty Pure Drop is the result of a partnership between Pochet Group and Samhwa Plastic, a line of flacons for creamy products that combines the high performance of premium airless pumps with unprecedented tailoring options. The solution is suitable for high end products that use precious and sensitive ingredients, enabling dispensation of high viscosity formulas with a high restitution rate and perfectly controlled dosage.
Premi Spa’s new EAU line for high end fragrances is characterized by a seductive teardrop shape and is available in 30, 50 and 100 ml formats. The high quality glass and thick bottom lend refinement and elegance to a packaging that can be decorated and tailored using a wide range of techniques, and combined with numerous Premi caps and accessories.
Wood for premium products Pujolasos is a specialist in industrial production of small format wood packaging and accessories for various markets, perfumes and cosmetics in particular. The concern performs development, manufacturing, decoration, lacquering and assembly in house, and is increasingly consolidating its position in international markets as a high end supplier (its turnover is currently 70% exports).
At PCD, the Spanish company presented a few of its latest creations for major brands in the sector, including Loewe, Oriflame, Puig, Rituals and Diageo. At the heart of this enterprise’s projects is sustainability and industrial processes that guarantee quality and prolonged life cycle without compromising the naturalness and ecocompatibility of the material. All Pujolasos products are PEFC and FSC certified, among other certifications.
The features of high end At the beginning of 2014 the Scandolara Gorup has set up the new “Scandolara Beauty” division, setting its sights on the high-end cosmetics market with a range of added value tubes in PE specifically for make-up. Cornerstone of the proposal, new concept applicators and dispensers with a high service content, capable of combining the traditional advantages of tubes with the elegance and functionality of professional applicators.
Scandolara also devises PE tubes with airless pumps and tubes with different lip & eye applicators: complete and specific lines for facial treatment, lip make-up and eye contour, capable of ensuring a safe, flexible and easy distribution of the cosmetic product. Scandolara Group is one of the few European concerns capable of offering all three types of tubes - in aluminium, plastic, laminate - that can be customized, ranging amongst a broad variety of materials, processes, nozzles and capsules, finishes and print technologies.
Scandolara, that can boast among its customers the biggest multinationals in the oral care, cosmetic, pharmaceutical and food sectors, featuring competencies and figures that place it among the market leaders.
Gift packaging for beauty By banking on a harmonization of design, material, graphics, structure and finishing techniques, RLC has created “Corsage”, a packaging solution based on a unique concept that calls to mind a slim, attractive female figure adorned with a bodice. This solution makes excellent gift packaging for premium cosmetics and can be tailored according to need. It received a Swiss Packaging Award in 2013, and, more recently, the German Packaging Award.
No-label look for rigid flacons The latest innovation by UPM Raflatac is VanishTM, a quasi-invisible label for rigid plastic or glass containers that enhances visual impact and confers a refined look. This solution opens new creative possibilities that would be difficult to achieve with direct printing; in particular, it enables personalizing the style using different materials (including PET), reproducing irregular shapes.
The visual and tactile effects made possible range from metallic (silver, gold, satin metal, chrome, hologram) to tints and iridescent effects, opaque and relief finishes, soft-touch textures, imitation fabric, etc.
Christmas fragrance For a holiday packaging solution for Chloé, this last Christmas Virojanglor created a limited edition metal casket with refined embossing and pastel tints on an ivory background. In spite of the famous difficulty of stamping on metal, the solution’s uniform color is perfectly maintained throughout the production process. The complet set includes the gift box, an ivory paper-lined tray decorated by a golden logo hot stamped in relief and, finally, a personalizable transparent sleeve.
