A new brand... with 40 years of history
Etipack renews its brand identity, evolving its historic trademark in the name of continuity.
From many points of view, 2020 represented a turning point for Etipack. In order to best interpret the change, the company has therefore committed itself to a project for the renewal of the brand, logotype and communication format, to update its image and at the same time guarantee its recognisability. With the restyling of the brand identity, the company intended to renew the iconic visual identity, witness to over 40 years of activity spent in the production of high-tech industrial systems for the labelling and dispensing of products, highly recognizable and appreciated all over the world.
The family expands, the potential grows, but the core values do not change
The restyling project of the brand and logo reflects Etipack's desire to preserve and protect the founding values that have distinguished its path over the years and, at the same time, to communicate the enthusiasm in facing new challenges with a dynamic and innovative spirit.
Becoming part of the large German group Possehl in June 2019, Etipack wants to continue to present itself as a company capable of combining the ability to design and implement solutions with high technological content with the attention and care for customers, typical of a family business.
Updating of brand and logo
The restyling of the Etipack brand moves in continuity with its history, making the logo more contemporary: in fact, the brand and the logotype highlight the "change", while maintaining a clear link with the historical logo. And this starting from the recovery of the traditional yellow and blue colors, now updated with fresher shades to represent, on the one hand, the technology and the innovative character of the company, and on the other hand to express the spirit of closeness to customers and people that has never failed, discovering in this way its human side.
The evolution of the payoff
In the firm belief that innovation is born from the thought and work of people and is, above all, addressed to people... that ethics and attention to the customer means taking care of people... that building customised solutions expresses the commitment to listen to and take care of people, Etipack has also updated its payoff: "Labelling, coding, caring" puts people back at the center of communication, thus underlining, alongside the product, the profound sense of the "human factor".
