New Ice Cube packaging is 100% green

As part of its longstanding environmental commitment, Ice Cube has chosen to invest in innovative product packaging and develop eco-friendly solutions capable of withstanding the moisture of ice.

The result is the 100% plant-based and compostable ICECUBE Green line, made from organic granules originating from cereal products. According to the Palermo-based company, a leader in the food ice industry, it is the most environmentally-friendly packaging of its kind in the world.

Ice Cube has also chosen to minimise the use of inks and colours. To do this, it has opted for greyscale black printing and has drastically reduced the design content, sacrificing visual impact for the benefit of sustainability.

On Thursday 18 June, the new packaging was honoured in the Packaging and Design category at the 2020 edition of the prestigious NC Awards with The Unimpactful Change.

The first two products sold in the new packaging (Ice3 Cube and Ice3 Crushed) are already available in Eataly stores. Ice Cube is now continuing its efforts to improve sustainability with the installation of a photovoltaic system that will enable the entire production process to be powered from 100% renewable sources.