Pouches 5 answers to 5 consumption trends

Volpak, a Coesia company, operates at the service of an increasingly fast-moving world, offering a series of packaging solutions capable of responding correctly to the latest consumer trends.

Volpak is specialized in the design and marketing of automatic machines for packaging in flexible bags (pouches): With block bottom or stand-up pouch they can be declined in a wide range of types with very distinct characteristics and represent the ideal packaging form to meet the increasingly heterogeneous needs of consumers. Let’s see them in detail.

Efficiency-driven lifestyle. An increasing number of consumers, especially young workers, have needs dictated by speed and convenience of consumption, as can happen for example during a quick lunch break. Pouches with caps represent the ideal answer to this type of requirement, since they offer the possibility of using the product quickly and easily, even in situations where it is not possible to stand still, while at the same time guaranteeing the possibility of closing the package to maintain the product quality and consume it later.

Loving the solo life. Young people increasingly appreciate the condition of being single, a lifestyle closely linked to the need to consume products in smaller portions. The single-dose pouches represent, in this case, an optimal solution for both food, but also personal hygiene and pharmaceutical products, always providing the “right” quantity of product with each use.
 
From “FOMO” (Fear Of Missing Out) to “JOMO” (Joy Of Missing Out). The choice to be single does not necessarily imply a desire for solitude. On the contrary, many consumers have the great desire to spend “quality” time with friends and family. In this case, extra-large pouches are ideal for storing, transporting and sharing the product with others.
 
Digitally together. Many young people appreciate products that can be enjoyed on multiple levels, able to convey a “digital experience”. On the STANDCAP, as well as on the other types of pouches, it is in fact possible to affix a QR code during packaging, which can be easily scanned with mobile phones or tablets to find information of interest to the consumer, such as nutritional data or product composition.
Furthermore, you can also “link” recreational content such as movies or interactive games associated with the product itself.
 
Sustainability. Last but not least sustainability, by now a key driver in the choice of products to be consumed. In this case too, the pouch can represent a solution with a very low environmental impact, given the possibility of packaging a wide range of products with recyclable materials or - even - with recycled paper. The pouch in fact, even that in traditional thermoplastic materials, offers something like an 80% reduction of CO2 during the production phase compared to bottle or aluminium packaging.