Pringles trialling a new paper-based tube

Pringles, the well-known potato-based snack brand owned by Kellogg’s, is planning an eco-makeover for its classic tubes.

The multinational is experimenting with a new packaging solution that will be much easier to recycle without altering the brand’s traditional design.

The new tube is made from 90% recycled paper and a thin layer of plastic to protect the contents from moisture, together with two lid options: a classic plastic lid and a new paper lid.

Trials began on 9 September at three Tesco stores in the UK and will last for around six weeks. During this time, the company will study shoppers’ reactions to the new tube, which has maintained the same iconic design and materials for half a century.

If the trials are successful, Kellogg’s has announced that it could introduce the new packaging across Europe. The paper tube took almost a year to develop and is part of the group’s plans to introduce fully recyclable, reusable and compostable packaging by 2025.