R&D Color | Cosmopack 2022

The expertise of R&D Color in the formulation of makeup and skincare is realized every season in new collections, an expression of new trends and, above all, of the creativity of its research and development laboratory. At the fair, it will be presenting its most recent collection: Storylook, a journey into the imagination in which fantastic worlds materialize in textures with unexpected sensorial qualities, developed for the most part with exclusive technologies from the R&D laboratory. As always, the company has focused on high-performance products, able to give concrete results from the first application, without neglecting the theme of "clean beauty", which is deepened through the use of raw materials of the latest generation.

The Storylook collection is inspired by four different fantasy scenarios, each of which is the basis for the creation of the products, both from a visual and sensory point of view.

A word from ….. Chiara Mauri, Marketing Specialist R&D Color

More inclusive, sustainable, safe: how is the cosmetic product/packaging changing, also in the light of new consumer trends, which put wellness and self-care in the forefront?

«We are always looking for new solutions, both in terms of formulation and packaging, in order to be able to offer customers alternative clean formulations with a high safety profile. We've identified the clean beauty trend for a few years now, and we've been actively working on finding solutions to keep up with customer blacklists. We have a specific in-house department that is dedicated to researching new raw materials, analyzing them and the supporting documentation».

General supply difficulties, significant increases in freight rates, raw material and energy prices: how are you coping with these issues?

«Thanks to continuous investments in technology and equipment, our company is paying more and more attention to energy and waste management, periodically equipping itself with the most advanced machinery. As far as the difficulties in supplying raw materials are concerned, we use a latest-generation digital system for planning our processes, which allows us to have a precise overview of the raw materials required, enabling us to manage any criticalities well in advance».