Barilla G. and R. Fratelli SpA | Best Packaging 2025

PINSA Mulino Bianco 230g

Product overview. Partially baked “Type 0” durum wheat semolina bread with 3.5% extra virgin olive oil. The packaging ensures the product can be safely stored at room temperature for up to 60 days, while the cardboard tray is designed for direct use in an oven preheated to 220°C. This product represents a significant innovation within the rapidly growing speciality soft bread category. It is also appreciated for its use of sustainable, recyclable materials and the well-recognised convenience it provides to end users.

Innovation. The tray, made from pure cellulose fibreboard, is designed for immediate and easy use in a conventional oven. The materials are recyclable through standard waste collection systems (paper and plastic), and are certified safe for food contact, even at high temperatures.

Materials used. Polypropylene film provides an excellent barrier against gas and moisture, while remaining recyclable through mono-material film supply chains. The tray is made from greaseproof (PFAS-free) Kraft paper of plant origin, capable of withstanding heat treatment at 220°C for up to 60 minutes.

Applied technologies and benefits. Modified atmosphere packaging and surface treatment with ethyl alcohol. The product quickly established itself as the market standard within its category. In addition, the partially baked soft bread category can benefit from technical solutions developed using the same type of material, adapting the measurements to the finished product.

Environmental and consumer benefits. All packaging materials are fully recyclable through separate waste collection chains (paper and plastic). Consumers enjoy maximum convenience and ease of use: the product can be placed directly in the oven without the use of additional utensils and is ready to serve in just five minutes.

Communication advantages. On-pack communication focuses on the product's ease of preparation and its suitability for direct use in a conventional oven.