C.C.M. Coop Cartai Modenese | Best Packaging 2025

BeFresh

Product overview. BeFresh is a cardboard tray designed for the protective atmosphere packaging of fresh food, suitable for a variety of uses including heating, refrigeration and freezing. It offers the same shelf life as plastic packaging while preserving the freshness of food. Designed for the large-scale food industry that packs products in modified atmospheres, BeFresh provides an alternative to traditional plastic trays used in Modified Atmosphere Packaging (MAP), improving both circularity and communication.

Innovation. Made from FSC®-certified cardboard, the tray is recyclable in paper (Aticelca 501®-level B), combining sustainability and high performance. Compatible with conventional MAP-standard gas vacuum machines, it preserves fresh food in a protective atmosphere. Versatile and practical, it is suitable for use in ovens, microwaves, refrigerators and freezers, and it is also available in peelable film.

Materials used. It is made from innovative virgin fibre paperboard sourced from renewable materials (FSC® certified) and specially designed to meet high formability requirements. The multilayer plastic coating provides excellent protection against moisture, oxygen and grease. BeFresh can be disposed of through separate paper collection (Aticelca 501®-level B).

Applied technologies and benefits. BeFresh is made from multilayer cardboard with a barrier film, offering high formability. Thanks to advanced engineering and innovative mould technology (which ensures nearly flat tray edges), it can be thermoformed directly without the need for additional processing, thus streamlining production and improving efficiency.

Environmental and consumer benefits. BeFresh is made from renewable raw materials and continues its virtuous cycle even after use, being fully recyclable as paper. This supports a circular economy model, contributing to more efficient use of resources and reducing food waste. It offers an ideal solution for those seeking convenience and safety in fresh food storage. BeFresh not only protects food during transport and handling, preventing physical damage, but also ensures maximum food safety. It offers exceptional versatility, allowing contents to be heated directly in a conventional oven or microwave, while also withstanding low refrigeration and freezing temperatures.

Sealing in a modified atmosphere helps extend the freshness of food. Designed with convenience in mind, it is fully disposable through paper waste collection. The packaging can also include printed instructions for proper disposal, making both use and disposal even more intuitive for consumers.

Adaptability and scalability: BeFresh is designed for easy integration into existing production processes, with no need for additional investment. It is compatible with MAP-standard gas vacuum machines commonly used in the food industry, ensuring a smooth transition for companies looking to adopt more sustainable packaging without the need to modify their current equipment.

Available in various sizes, it can be heat-sealed with a gas barrier film to extend the freshness of food. Its compatibility with conventional packaging equipment makes BeFresh a practical and efficient choice for a wide range of food products, providing maximum protection while minimising environmental impact.

Communication advantages. BeFresh is distinguished by transparent and responsible communication with consumers, providing clear, verified information on the use, sustainability, and recyclability of the packaging. Every claim is backed by authoritative certifications, ensuring credibility and reliability without resorting to greenwashing practices. With intuitive icons and clear messaging, BeFresh simplifies proper product handling, enhancing the user experience and promoting more informed consumer choices. In this way, it not only protects food but also fosters greater awareness of responsible and sustainable consumption.