Ferrero Commerciale Italia | Best Packaging 2024

Estathé Brick Bottle

What is it. Bottle in recycled PET with a removable sleeve, both completely recyclable. Bottle with a tethered cap, easily openable / lockable by kids as many times as they want. Ergonomic shape, perfect for the child’s hand, with a tactile experience similar the iconic shape of the Estathé Brick.

Accessibility focus. Easy to open, tethered cap, ergonomic shape and tactile experience.

Manufacturing material. Bottle in R-PET + Sleeve in “O”7

Technology. Injection Blow Molding

Product and potential markets. Estathé decaffeinated iced tea (ready to use).

Design. Bottle with the iconic shape of the Estathé Brick.

Sustainability. Easy to recycle, bottle completely recyclable and tethered cap.

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