Granterre SpA | Best Packaging 2025

Senfter Speck Piece

Product overview. A perfect blend of tradition and innovation for packaging that is attractive, high-performing and eco-friendly. The new packaging for Senfter Speck combines an eye-catching design with a 48% reduction in plastic. Made from thinner yet durable films, it is functional, environmentally friendly and optimised for shelf display. The packaging ensures protection of the product while also enhancing brand communication. This solution aligns with the plastic reduction targets set out in the PPWR Regulation.

Innovation. Use of high-tech “special” films obtained by triple-bubble coextrusion technology. After being packaged using a specially designed form-shrink thermoforming machine, the speck piece undergoes a heat-shrinking bath that creates a “skin effect.” This enhances the product's visual appeal and significantly reduces the overall packaging weight.

Applied technologies and benefits. The flexible films used are produced using triple-bubble extrusion technology and are thinner than standard market alternatives. Packaging is carried out using a thermoforming machine suitable for using form-shrink films. After thermoforming and vacuum sealing (SV), the materials undergo a heat-shrinking process in water. The new vacuum packaging is ideal for enhancing the skin-like effect, offering an innovative product presentation.

Environmental and consumer benefits. The new packaging for Senfter Speck pieces reduces plastic use by 48% compared to traditional solutions. Replacing rigid films with high-performance flexible films results in lighter packaging that generates less waste and reduces environmental impact. Consumers benefit from packaging that is “tailored” to the product's shape and size, while ensuring its protection.

Communication Advantages. This project emerged from the collaborative exchange of ideas across various business departments. Input from the entire supply chain was crucial, with meetings to evaluate proposals from packaging machinery manufacturers and film manufacturers. These joint efforts led to the development of new packaging that successfully combines innovation with environmental responsibility. The Group now plans to extend this solution to all Speck product formats. Already a market leader, Senfter further strengthens its position as a forward-thinking brand and a benchmark in the industry. By combining innovation and sustainability, the new packaging is designed to reinforce consumer trust and support the brand's growth in new markets.