Granterre SpA, Istituto Stampa Srl | Best Packaging 2025

Snack&Vai Wrapping

Product overview. “Snack&Vai revolutionises its packaging: zero plastic, all paper!” The new packaging is made of FSC-certified paper that is lighter than standard paper and a cold-seal coating. Durable, practical and optimised for both vending machines and store shelves, this packaging reduces environmental impact without compromising on product protection. It’s also perfect as secondary packaging for multi-packs.

Innovation. Snack&Vai has introduced cold-seal technology, eliminating the need for plastic and heat during packaging. The new structure allows for energy savings and more efficient logistics. Recyclability has also been improved, moving from Aticelca Level B to Level A. GranTerre aims to roll out this new packaging across the entire Snack&Vai range – an ambitious step that underscores the company's commitment to reducing environmental impact while offering consumers increasingly innovative and responsible solutions. Thanks to the improved recyclability, the material classification inside the environmental box has been updated to PAP22.

Materials used. The project was born from the need to develop a more sustainable wrapper – one that ensures secure sealing and protects the contents effectively. To achieve this, a plain FSC-certified paper was chosen and treated with a special cold-seal coating that allows it to seal without the use of plastic or heat. Reducing the paper from 60 g/m2 to 50 g/m2 maintains the strength needed to support the weight of the contents, while ensuring smooth operation on packaging machines. This change also results in less material usage and improved recyclability.

Applied technologies and benefits. The plain paper is coated with a cold-seal lacquer, applied in register. Packaging is carried out using a horizontal flowpack machine, where sealing is achieved through mechanical pressure alone, without the use of heat. The innovative use of cold-sealing technology, typically used in other industries such as confectionery, has made it possible to eliminate plastic entirely. It has also contributed to logistics optimisation by increasing pallet saturation while reducing energy costs during production.

Environmental and consumer benefits. Snack&Vai's new packaging is recyclable at Aticelca A level, and features a 22% reduction in weight – helping to lower environmental impact. Logistics are also more efficient, with a 28.7% increase in pallet saturation during transport from Istituto Stampa to Granterre's facilities. By replacing the previous paper/plastic laminated wrapper with a paper-only solution, the packaging is now easier and more intuitive for consumers to dispose of correctly through separate waste collection.

Communication advantages. The new packaging solution positions Snack&Vai as a forward-thinking brand that combines high performance with environmental responsibility and technological innovation, strengthening consumer trust and opening up new market opportunities. It also provides a clear competitive edge for both companies involved in the project, showcasing their genuine commitment to sustainability and their ability to meet the growing demands of consumers and environmental regulations.