Lumson SpA | Best Packaging

XTAG - Refillable Airless Glass

Product overview. XTAG, Lumson's refillable airless glass system, combines innovation with protection of the cosmetic formula, all while promoting a more sustainable, reuse-oriented approach. Designed to enhance the “digital” shopping experience, XTAG helps strengthen the connection between brand and consumer. This airless refillable system encourages brands and consumers to reuse packaging, helping to reduce CO2 emissions.

Innovation. The premium design and impeccable aesthetics are achieved through pressé technology, which ensures an imperfection-free glass bottle. An internal painting technique embellishes the bottle and gives it a distinct identity, making it ideal for upcycling. XTAG also ensures product integrity: a protective pouch within the refill guarantees its absolute protection from air and external contaminants. The MET (Microchip Embedded Technology) chip, embedded within the packaging without coming into contact with the formula, offers an enhanced user experience. With a simple scan of the chip, both brand and consumer can access real-time information on product authenticity, anti-theft protection and traceability, as well as interactive content and loyalty programmes.

Materials used. Glass for the bottle (available in 15 and 30ml capacities); PP for the refill; PP + EVOH for the pouch inside the refill (ensuring optimal preservation of the formula). The pump consists of a PP or PP+aluminium collar, an eco-purity engine free of polyoxymethylene (POM) designed without metal components in contact with the formula, ensuring a high level of compatibility, and a PP or PP+aluminium dispenser. The link glass (refill + bottle connection) is made of HDPE, while the cap is available in PP or PP + aluminium.

Applied technologies and benefits. In addition to the pressé technology used to produce the glass bottle without imperfections or flaws and the internal coating process, the plastic components (pump, cap and link glass) are manufactured using injection moulding and extrusion blow moulding (refill) technologies. A patented pouch technology is placed inside the airless refill. The patented chip is embedded in the packaging without coming into contact with the formula, transforming XTAG into a digital tool that revolutionises the shopping experience.

Environmental and consumer benefits. XTAG embodies the concept of packaging recovery and reuse, helping to reduce CO2 emissions by up to 38% – a figure based on a comparison between a standard 30 ml Lumson glass airless bottle with plastic pump and overcap, and XTAG with the refill replaced three times (source: SPICE). Made from eco-friendly materials (glass and PP), it encourages consumers to adopt a more responsible attitude. For example, using 1 million XTAG units could cut CO2 emissions by approximately 116,700 kg, which is the equivalent of driving 536,305 km or circling the globe more than ten times (source: impactco2.fr). This primary packaging for cosmetics offers a sustainable solution that enhances quality of life and environmental responsibility without compromising on aesthetics, design, technology and functionality.

Communication advantages. Designed for the cosmetic sector (masstige, prestige and luxury segments), XTAG is the ideal solution for products whose skincare or make-up formulas require complete protection from external agents. It caters to brands committed to promoting responsible consumption through refillable systems, while also viewing packaging as a potential digital tool to strengthen the bond with consumers. With XTAG, brands can offer tailored content, certify product authenticity, ensure traceability, prevent counterfeiting and implement anti-theft measures. As an airless solution with built-in digital capabilities, XTAG offers an interactive and immersive brand experience.